THE NETHERLANDS – Events & Mice Trade Fair, April 2012.

Mice Area

The MICE area is intended for everything in the field of business meetings beyond our borders. The MICE Area offers suppliers, instance travel management, destination management, incentive and business travel, the opportunity of getting in touch with their target audience. Professionals from the MICE-industry come to this MICE area to explore the field of attractive destinations, effective travel planning, inspirational programming and much more.


The event trade fair is visited by decision makers in their organizations that range from government departments and multinationals with several foreign establishments to small businesses. Attracting senior management and PA’s, marketing managers, PR managers and event- and travel managers. They visit the trade fair to broaden their insight into the possibilities for business get-togethers, be they serious or lighthearted, for their employees, suppliers or purchasers. Last year’s fair event11 attracted more then 11.000 visitors during the two day exhibition.

For more information about participating in the International MICE area on event12 contact: