SWITZERLAND – Chinese MICE boom in Switzerland

Switzerland registered a 50% rise in Chinese arrivals between January and February, while its second most populous city, Geneva, saw a 37.2% increase over the same period.

According to representatives of Switzerland Tourism and Geneva Tourism & Conventions, who exhibited at IT&CM China for the first time, business tourism and events are the drivers of the Chinese arrival boom.

anja.jpgGeneva Tourism & Conventions director, Anja Loetscher (image), said: “About 75 to 80 per cent of our business in Geneva is business tourism and most are from Ningbo in Zhejiang province. We are seeing a greater number of visitors coming from the green industries. Last year we had 300 delegates from Ningbo coming in for a big conference, and this September, we are expecting another 300 from the city.”

Switzerland Tourism sales manager, Jeffrey Wang, said the last two to three years had seen a dramatic increase in the number of Chinese incentive groups to the country. These groups range from 20 to 300 pax, and are from investment banks, insurance, direct sales and chemical companies.

Wang said: “We want to increase the number of visa applications by helping Chinese travel companies improve their communication with the embassy and consulate on visa application procedures. We are also inviting Chinese corporate clients on familiarisation trips.”