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SWEDEN – Volvo opens new relaxation lodge in the Swedish mountains
Launched in conjunction with Volvo’s V90 Cross Country and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Are in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness. A brand new Volvo V90 Cross Country is also included in the package.
“Our research shows that around the globe, six out of ten people want to spend more time outdoors, not at the office. We want to encourage people to reprioritize and reconnect with their forgotten passions. The lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of,” says Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
Surrounded by snowy mountains, deep woods and beautiful rivers, the exclusive lodge features a bedroom for two, a fully-equipped kitchen with a stunning, panoramic view over Areskutan mountain and a living room with a large fireplace. There is also a dining room, a study and a yoga and contemplation room – complete with yoga mats, incense burners and candles. A large equipment room holds a vast variety of winter sports gear – such as skis, warm winter clothes and snow shoes. Perfectly in line with the Volvo brand, the destination offers the ultimate Swedish luxury experience.
“Cars and hospitality are a great match, as both involve working hard to make the result look easy — and this is an illustration of when the magic happens,” says Laurent Vernhes, Tablet co-founder and CEO. “Volvo has created the kind of truly special hotel experience that our fans crave”.
(media.volvocars.com)