SWEDEN – Healthy living expo to launch in Malmö

SWEDEN – Healthy living expo to launch in Malmö

A major new international trade fair for the natural and organic industry will be held in Malmö from 14-15 October 2012 in the new Malmömässan.

The event follows the success of Europe’s leading event for the sector, the Natural & Organic Products Europe, held annually in London. The Scandinavian edition includes around 175 selected exhibitors from the Nordic region and 26 other countries, who will showcase the very latest products in organic food, beauty and personal hygiene, food supplements, vitamins, eco living and sustainable lifestyles.

The show is aimed at retailers, including health stores, wholesalers, importers, supermarkets and department stores. It also includes a large, free conference programme, featuring leading international speakers, geared towards helping retailers to develop more profitable businesses.

With Scandinavia considered a world leader in understanding the importance of healthy living, a large number of trade visitors is expected to attend the event, particularly as this will be the first time the region has hosted a trade show of this size focusing on the subject.

Attending the event is free for trade visitors who pre-register in advance. To register, visit the website.