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SPAIN – FITUR 2026 – A LEADING EVENT IN THE GLOBAL TOURISM INDUSTRY
The International Tourism Trade Fair (FITUR) 2026 is set to be an outstanding event for the entire tourism community. The dates are January 21–25, 2026.
Held every year in Madrid, Spain, FITUR is a must-attend reference point for tourism industry professionals. It has become one of the most important international tourism trade fairs, attracting exhibitors and visitors from all over the world and making a significant contribution to global tourism. While official dates are sometimes confirmed closer to the event, FITUR traditionally takes place every January.
The best place for industry professionals
FITUR 2026 is highly specialized and encompasses numerous segments of the travel industry. Examples include FiturTechy, focused on technology; FITUR Cruises, dedicated to environmentally sustainable maritime tourism; and FITUR LGBT+, which brings together stakeholders who believe in inclusivity within the sector. All these segments offer opportunities for networking, business growth, and the exchange of ideas, making FITUR an essential event for anyone involved in travel.
Highlights and key areas of FITUR 2026
FITURTechy
A section dedicated to technological integration, highlighting innovative ideas such as artificial intelligence (AI), smart destinations, digital marketing, and more. If you want your organization not to be left behind in this era of digital revolution within the industry, this area is well worth a visit.
FITUR Cruises
This area focuses on “blue tourism,” emphasizing environmental sustainability and care for local communities rather than concentrating exclusively on destinations.
FITUR LGBT+
The leading platform promoting inclusive tourism practices is featured here. This non-seasonal segment, with high purchasing power, highlights the importance of diversity and inclusivity in the tourism field.
FITURWoman
Gender equality is promoted through dedicated sections that highlight the importance of women in tourism.
FITURnext
This initiative aims to encourage environmental awareness among tourists by promoting innovations that benefit both residents and visitors.
Networking and business opportunities at FITUR 2026
FITUR is not just a large exhibition space—it is also a powerful networking hub. With more than 153,000 professional participants expected, the fair offers outstanding opportunities to make new contacts, generate business ideas, and find potential partners. National tourism boards, travel agencies, hotels, and other visitor-supporting businesses come together in one place to create a highly favorable business environment. As a result, FITUR has become indispensable for small and medium-sized enterprises (SMEs) aiming to increase their market share.
Educational and inspirational forums
The event also features talks by leading tourism experts, as well as forums and panel discussions. These sessions provide valuable opportunities to become familiar with current market trends, consumer behavior patterns, and successful examples of innovative business approaches. After attending these sessions, participants will be able to apply practical knowledge to the management of their own businesses.
Discovering Madrid
By attending FITUR, visitors also have the opportunity to explore Madrid, renowned for its rich cultural heritage and vibrant lifestyle. The event takes place at IFEMA – Feria de Madrid, located across several areas of the city.
FITUR 2026 promises an unforgettable experience both for professionals working in the tourism sector and for those with a personal interest in travel. Whether you want to discover cutting-edge innovations, meet industry thought leaders, or simply take part in the cultural melting pot of the exhibition, FITUR is the place to be to connect with the global tourism community in Madrid