News
SPAIN – EVENTOPLUS AWARDS: GREAT HARVEST FOR EXPERIENTIA, GRAND PRIX FOR LAST LAP AND MENTION OF THE POPE’S VISIT
Great 21st edition of this unmissable event in our sector. Yesterday, the Madrid Arena hosted the Eventoplus Awards once again, gathering 1,025 professionals (a record) to celebrate excellence in events, our love for the experiential world, and this beautiful community.
60 gems recognized, a Grand Prix for Last Lap that also acknowledges a segment that isn’t always taken into account but carries weight, innovates, and impacts: esports. A special mention to a massive event that moved a lot of talent and many companies, demonstrating the power of events to gather, thrill, and build community: the recent visit of the Pope. A recognition of one of the most coherent, complete, and effective experiential strategies, that of Ron Barceló (Varma) and its “vive ahora” (live now). And an impressive harvest for Experientia with 9 golds (alone or in collaboration). Long live the sector!
Theming: Duality
Let’s tell the story of the event by recognizing the merit of the team that made it possible. The entire event was conceived by Templeton, and the entire technical production and stage management were in the hands of Varano.
It all started with a lovely reunion moment for the sector over a welcome drink and appetizers provided by UZalacain on the Madrid Arena terrace, where Evento Divertido and Funcity entertained the welcome reception. Digital printing by DejaVu launched the theme of this event: angels and demons, or the celebration of the duality that rules life (and events).
After this moment, the audience entered the main space to enjoy the gala in a banquet format prior to dinner.
As mentioned, the event’s theming followed the concept of duality. Everything stemmed from the setup: a central stage designed so the entire audience would be closer to the action, creating a dynamic play between the two sides formed by this beautiful 16x5m stage created by Babalu. An audience split in two, with whom the hosts, Marcos Canas and Berta Collado, played by pitting the angels on one side against the demons on the other. This concept of duality permeated the entire event, featuring white tablecloths on one side and black on the other, with lighting and background visuals evoking the angelic concept on one side and the demonic on the other. The entire technical setup was executed by Fluge (visuals, lights, sound) with live production and streaming handled by Enbex, alongside video support from a Umiles drone providing an overhead perspective.
The central stage interacted with a secondary side stage (also by Babalu), where the Banda Salvaje entertained throughout the event with their riffs and songs. A dynamic format that allowed the 20 awarded categories, as well as the Grand Prix and the jury’s special mention, to be presented in less than an hour and a half.
The main sponsors of the event were Meliá Hotels International, whom we thank for their lasting support to these awards and the entire sector, and Fever, an increasingly important player in events—both as a distributor and as a creator of experiences and shows that provide content for events. The categories were supported by Minor Hotels, Parques Reunidos, Santander Convention Bureau (whose mayor, Gema Igual, presented two awards), Tenerife Convention Bureau, and internationally, Visit Centro de Portugal and Visit Costa Rica.
This was followed by the traditional group photo with all the winners (gold, silver, bronze), leading into the waiters’ performance that kicked off the dinner. Uzalacain served a great coordinated dinner for these 1,000+ guests, supported by Cashmere Decoración for decorative elements and table linens. The culinary experience was paired with cava from Codorniu and cocktails from Gades Fusion. After dinner, the rock band Grupo Salvaje got many attendees dancing while others enjoyed a cocktail until doors closed at 02:00.
Other key collaborators were Meetmaps (ticketing), Workout (setup crew), Hands4Events (hospitality staff), with event photo and video coverage by Jesús Antón. The coveted trophies were created by Artificio.
The Verdict
Below we present the verdict, highlighted by 12 awards including 9 golds for Experientia (alone or in collaboration with other companies like Sr. Goldwind), the Grand Prix and five awards including two golds for Last Lap, six trophies for Mediapro… but we’ll let you enjoy and watch the videos. Thanks to this wonderful team of collaborators for making these kinds of gatherings possible. Since a picture is worth a thousand words, you can watch the entire gala on our website courtesy of Enbex.
JURY GRAND PRIX
LEC Summer Finals 2025 Madrid
By Lastlap, for Riot Games
EVENT CATEGORIES
Best Conference
- GOLD: Sr. Goldwind / Experientia — YouTube Festival (for YouTube)
- SILVER: TPC Corporate Events & clínicacreativa — Metacardio 2026 · El arte del latido (for Daiichi Sankyo España)
- BRONZE: El Baúl de las Piqué — Sephora Beauty Master 2025 (for Sephora)
Best Congress
- GOLD: beon. Worldwide / VESS Venture Studio — CTx Tech Experience Hub 2026 (for CTx Tech Experience Hub)
- SILVER: dissimilarity — Formula Open – Arbitraje de alta precisión (for Open de Arbitraje)
- BRONZE: Evomeet — Sepa’25 Barcelona — El congreso de la periodoncia y salud bucal (for Fundación SEPA & SEPA)
Best Convention
- GOLD: clínicacreativa & Antídoto — OneDS_Alicia (for Daiichi Sankyo España)
- SILVER: BCD Meetings & Events — Wella Beauty Expression (for Wella Company)
- BRONZE: Desafío Global — Think Bigger (for Fidelidade)
Best Celebration Event
- GOLD: Lastlap — GTI 50 Fest (for Volkswagen)
- SILVER: Mediapro — Fiesta Anual Aniversario ING «Fiesta de Mayo» 2026 (for ING)
- BRONZE: Grow — BBVA Tech – Unusual Xmas Party (for BBVA Technology)
Best Cultural / Entertainment Event
- GOLD: Experientia — San Diego Comic-Con Málaga (for Cosmic Legends Productions)
- SILVER: AMT Comunicación & Pia Capdevila Interiorismo — Ecléctica Barcelona
- BRONZE: Ideas desde cero, Bras Rodrigo, Comunica por cuatro, Nteam — Semana de Irlanda y Desfile de San Patricio (for Guinness España & Turismo de Irlanda)
Best Sporting Event
- GOLD: Experientia — Red Bull Rey del Barrio (for Red Bull)
- SILVER: Lastlap — LEC Summer Finals 2025 Madrid (for Riot Games)
- BRONZE: Madison Digital Experience Marketing — Oysho Valladolid Premier Padel P2 (Own event)
Best Social Media & Media Impact Event
- GOLD: Está Pasando — Unveiling LUX (for Sony Music Spain)
- SILVER: Lastlap — LaLiga Community Challenge (for LaLiga)
- BRONZE: Havas PR — Play to Lose. It’s Part of the Game – Starbucks & MilfShakes (for Starbucks)
Best Promotional Event
- GOLD: Lastlap & La Más Chula — La Caprichería Xmas Market (for Baileys – Diageo)
- SILVER: Agencia Manifiesto — Mañaneos by Alpro (for Alpro)
- BRONZE: Lastlap & YYplusplus — Nike x Atlético de Madrid: Derbi (for Nike)
Best Sustainable / Responsible Event
- GOLD: Sr. Goldwind / Experientia — Ecoembes Circularity Day 2025 (for Ecoembes)
- SILVER: 4foreverything — Una GRAN Navidad en el Pueblo más PEQUEÑO de Madrid (Own event)
- BRONZE: Mediapro — Canal de la Navidad (for Canal de Isabel II)
Best Trade Fair
- GOLD: Experientia — Talent Arena – Enter The Hive (for Fira de Barcelona / GSMA / FMWCapital)
- SILVER: Feria de Zaragoza — 44º Feria Internacional de Maquinaria Agrícola (for FIMA 2026)
- BRONZE: Un Grupo de Compas — Feria Piña Agavera
Best Gala or Awards Event
- GOLD: Somos Experiences — Hair of Fame – From the Backstage to the Frontstage (for L’Oréal)
- SILVER: Mediapro — Premios Talía 2026 (for Academia de las Artes Escénicas de España)
- BRONZE: Mediapro — Aire 25 (for Ejército del Aire y del Espacio)
Best Trade Fair Stand / Participation
- GOLD: AB SO LU TE — Pabellón de Turisme Comunitat Valenciana en FITUR 2026 (for Turisme Comunitat Valenciana)
- SILVER: Experientia — Telefónica Mobile World Congress «Ready for Next» (for Telefónica)
- BRONZE: AB SO LU TE — Pabellón de Turespaña en FITUR 2026 (for Turespaña)
Best Product Launch / Presentation
- GOLD: TBS — Azkarate vs Azkarate – La misma mirada 50 años después (for Xiaomi España)
- SILVER: Experientia — Opening Show Final Copa del Rey by Cupra (for Cupra)
- BRONZE: Fazeta & Bamboleo — Hackeando El Café Nescafé Espresso Concentrate (for Nescafé)
Best Incentive Trip
- GOLD: BCD Meetings & Events — Antártida, el origen del color (for Wella Company)
- SILVER: BCD Meetings & Events — Kia Experience 2026 (for Kia)
- BRONZE: Eventologies — Viaje de Incentivo Repsol-GLP 2026 (for Repsol)
EVENT COMPONENTS
Best Entertainment or Show
- GOLD: Sr. Goldwind / Experientia — YouTube Festival (for YouTube)
- SILVER: Lighthouse — El Juego del Calamar x Mahou (for Mahou)
- BRONZE: Lighthouse — Desalia 2026 (for Barceló Varma)
Best Catering
- GOLD: Grupo Life Gourmet – Ramón Freixa Catering — Gala 20º Aniversario Fundación Aladina
- SILVER: Cobos Catering (Agency: Hatton Events – Arrow) — Jerez, Capital Gastronómica 2026
- BRONZE: Gourmet Catering & Eventos — La Ruta de la Seda
Best Decoration or Stage Design
- GOLD: Sr. Goldwind / Experientia — Ecoembes Circularity Day 2026 (for Ecoembes)
- SILVER: Lighthouse, Hawork, Inkubadora — Carrozas Desfile Día de la Hispanidad (for Comunidad de Madrid)
- BRONZE: Mediapro — Canal de la Navidad (for Canal de Isabel II)
Best Venue
- GOLD: LOOM Events AZCA
- SILVER: Euskalduna Bilbao
- BRONZE: Casa Cupra Raval
Best Technical Production
- GOLD: Experientia — Telefónica Mobile World Congress «Ready for Next» (for Telefónica)
- SILVER: 4foreverything (with Dotplus) — 4YFN (for Fira Barcelona / GSMA)
- BRONZE: Mediapro — Electric Music Laps (for Cupra)
Best Strategic Use of Events by a Brand or Institution
- GOLD: Lighthouse, Burson, Social Mood & Initiative — Barceló Varma
- SILVER: Somos Experiences & Experientia — Telefónica
- BRONZE: Experientia — Madrid in Game