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SPAIN – ÁLVARO DE VICENTE, NUEVO DIRECTOR GENERAL DE NEGOCIO DE SOMOS EXPERIENCES
THE FORMER CEO AND PARTNER OF TANGOº HAS JUST JOINED SOMOS AS GENERAL BUSINESS DIRECTOR TO DRIVE THE COMPANY’S GROWTH, IDENTIFY NEW OPPORTUNITIES, AND SUPPORT THE EVOLVING NEEDS OF ITS CLIENTS. ALONGSIDE DE VICENTE, MÓNICA SÁENZ IS THE NEW NEW BUSINESS DIRECTOR, WHERE SHE WILL WORK ON ACQUIRING NEW ACCOUNTS AND DEVELOPING LONG-TERM CLIENT RELATIONSHIPS. HERE IS MORE ABOUT THEIR PROFESSIONAL BACKGROUNDS.
Álvaro de Vicente has a background tied to both the agency and advertiser sectors. He spent a significant part of his career at Tangoº, where he served as CEO and partner for nearly 9 years, and he is also a founder partner at Yellow Brick Road Agency. Most recently, he worked in the customer & marketing strategy division at Deloitte Digital. Prior to his time in agencies and consulting, De Vicente built an extensive career at Heineken, holding various leadership roles in marketing and strategic management.
For her part, Mónica Sáenz held the position of Business Development Director at Acciona, leading the sales team and business development strategy. Previously, she served as Business Development Manager at .beon, driving growth opportunities across the group’s various business units. Her career also includes roles at agencies such as Sörensen and Publicis.