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SPAIN – AEVEA AWARDS CELEBRATE THEIR THIRD EDITION, WITH “LA VELADA V DEL AÑO” NAMED BEST EVENT
The AEVEA Awards celebrated their third edition, with La Velada V del Año as the top event.
A new venue for the AEVEA Awards, with the gala directed by Macguffin: the IFEMA Exhibition and Congress Palace welcomed nearly 700 guests in a very entertaining ceremony built around the claim “What if we turned it around?”. Host Ana Morgade reversed the traditional gala format, starting with the farewell and ending with the welcome. The awards granted “Project of the Year” to Babblá Estudio, Velaris-Kena Productions and Brau Productions for La Velada V del Año, and the “Honorary Award” to Dario Regattieri, CEO of beon_Experiences. Experientia was the most awarded agency. Here is the recap.
A gala where everything revolved
From the very concept of structuring an awards ceremony backwards, to the way winners delivered their speeches. Using a microwave as a central symbol — a coffee spinning inside it (the lectern literally had a microwave) — speeches could only last as long as it takes to heat a coffee: 45 seconds.
The “Cyr Wheel” show also followed the theme: an acrobatic performance by Creartys in which lights, rhythm and music revolved around a hula hoop.
The catering concept by AGA Catering also offered a “twist”: after the awards ceremony guests were welcomed with prop cigars (which, when opened, became the menu), coffee and drinks available so attendees could literally start from the end.
Honorary Award for Dario Regattieri
Mariano Rodríguez, President of AEVEA, presented the recognition to the association’s first president, highlighting his career:
“for everything he has built. For what he dared to do when it wasn’t obvious. For opening paths where none existed. And for reminding us that this industry is led through thinking, risk-taking and hard work…”
Winners of the 13 AEVEA Awards categories
This third edition introduced two new categories compared to last year: “Best Application of Innovation”, rewarding the integration of creativity and technology, and “Best Event Host”.
Best Design
Sr Goldwind and Experientia Group, for Ecoembes Circularity Day, for Ecoembes.
Best Sports Event
Babblá Estudio, Velaris-Kena Productions and Brau Productions, for La Velada V del Año.
Best Trade Fair Presence
Dicom_events, for Cupra at IAA Mobility, for Cupra.
Best Congress Organization
Dissimility, for Openweek25, for Open de Arbitraje.
Best Application of Innovation
Sofa Events and iPeople, for Behind the Bottle, for Estrella Damm.
Best Young Talent Project
Carmen Armada and Irene Arasa, for Mercedes-Benz Fashion Week Madrid, UNIR Master’s Thesis.
Highest Return & Effectiveness
Grupo Absolute, for Spain Pavilion at MWC 2025 – Technology with Soul. A Country Commitment, for Red.es (Ministry for Digital Transformation and Public Administration).
Best Cultural Event
Experientia Group, for San5rt Diego Comic-Con Málaga, for Cosmic Legends Productions / Málaga City Council.
Best Low-Budget Experience
El Baúl de las Piqué, for MAC NUDES MADRID, for MAC Cosmetics.
Best Creative Concept
Casanova, for Eating with the Eyes: The Taste of Photography, for Xiaomi.
Best Event Host
Eva Soriano, for The Imagine Show, for Sanitas, by Mediapro Events.
Best Experiential Strategy
Experientia Group, for Salta conmigo, for SEAT.
Best Brand Trajectory
Marca Andalucía, by Grupo Absolute & beon.Worldwide.
Honorary Award
Dario Regattieri, Co-Founder and CEO of beon.Worldwide.
Project of the Year
La Velada V del Año, by Babblá Estudio, Velaris-Kena Productions and Brau Productions.
A double award as validation
La Velada V del Año not only won “Best Sports Event” in its category, but also established itself as “Project of the Year” across the entire industry. An event born in the mind of a streamer that, in just five years, has scaled up while breaking its own records annually. It leaves an important takeaway: an event originating from streaming has led the winners’ list within a professional context, validated by 22 industry professionals.