News
PORTUGAL – 500 employees at Refrige Coca-Cola ‘Happiness Factory’ by Up Partner
The Up Partner held, for the 3rd consecutive year, the Sales Convention Refrige Coca-Cola factory in Palmela. The event, which was awarded in 2011 for Best European Event Incentive by 2011 European Best Event Awards (BEA) – the ‘Oscars’ of the events of Marketing – was presented this year under the theme ‘Happiness Factory’ and saw the participation of 500 employees of the Company. 
The convention also marked the inauguration of the ‘Happiness Factory‘, an innovative space that will accommodate children and adults throughout the year, filled with surprises in the form of 3D videos, Coca Cola Museum and other initiatives.
For the event, the main hall meeting was entirely constructed from crates of Coca-Cola (almost 6,000 used) generateing a unique setting and in many areas of the plant points of coaching and training of great dynamism were developed.
To encourage Refrige Coca-Cola staff to share the message of happiness and optimism they organized games which provided many exciting moments of fun and relaxation. For lunch, it was created a food plaza, with lots of entertainment and dozens of caravans and kiosks.
To conclude the meeting, several employees organized and led a highly emotional final show, using recycled cans and pets produced in the factory as musical instruments, creating a band of Happiness, that performed the song ‘Reasons to Believe‘.