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MALTA – VISITMALTA INCENTIVES & MEETINGS LAUNCHES NEW ‘DIGITAL HOME’ TO SHOWCASE MALTA’S MICE OFFERING
The tool was created with the aim of building a digital gateway that best reflects Malta’s MICE offerings, while also providing practical solutions for international planners.
VisitMalta Incentives & Meetings (VMIM) announces the launch of its new website, designed specifically to provide a valuable tool for international tourism operators specializing in the MICE segment who want to organize an event in Malta. The platform offers essential information, tools, inspiration, and the possibility to connect directly with Maltese suppliers.
The project highlights all the attractions of the destination and the modern infrastructure that makes Malta an ideal location for MICE.
The website is part of a comprehensive marketing approach that VMIM is implementing to maintain strong visibility across leading international channels. Operating from its headquarters in Malta while leveraging the international network of the Malta Tourism Authority (MTA), VMIM combines local expertise with global presence to maximize reach and impact in key world markets.
The department’s marketing initiatives include targeted campaigns across multiple channels to showcase Malta’s MICE potential to leading global decision-makers. VMIM also supports the organization of destination discovery programs and site inspection trips, allowing potential clients to personally experience Malta’s unique venues and professional services.
The specialized division acts as a bridge between international clients and Malta’s network of professional suppliers, and facilitates contacts with government entities when necessary, ensuring that operators can work in Malta with confidence and ease.
Great importance is placed on close collaboration with commercial partners recognized by the MTA, who receive tailored support for specific initiatives. Through these synergies and the launch of the new digital platform, VisitMalta’s events branch reaffirms its commitment to promoting sustainable growth in Malta’s tourism sector and the wider economy.
This new tool was developed with the goal of creating a digital gateway that best reflects Malta’s MICE offerings while simultaneously providing practical solutions for international planners. The new website is designed both as an inspirational showcase of the stunning Maltese islands and as a practical tool for event planning.
It has become clear that industry operators need quick access to reliable information, up-to-date news, and local expertise contacts. The website has therefore been designed to provide all this, making the organization of quality events in Malta easier than ever. It also integrates seamlessly with the blog maltameeting.it, which offers the latest updates and useful travel ideas for the meetings industry.