ITALY – Suzuki with Sinergie for an unconventional presentation
The Milan Motorcycle Show took place from 7-10th November at the Rho fairgrounds of Fiera Milano. This historical gathering allowed aficionados to discover the latest in the world of motorcycles. Thanks to the passion of its organizers and visitors, EICMA has grown over the years to become the world’s largest event dedicated to motorbikes.
Suzuki set up its base in Hall 4, where Sinergie took up the challenge of organizing and staging an unconventional press conference to present the Japanese manufacturer’s latest models – the V-Storm 1000 ABS and the Burgman 125/200 ABS – while also announcing Suzuki’s re-entry into the MotoGP starting in 2015. The objective of the presentation, reserved for journalists and operators in the industry, was to convey the concepts of lightness and agility with a creative thrust designed to captivate all present.
And what better way to make people open their eyes wide than a bit of magic? So Sinergie engaged Walter Rolfo, a well known Italian magician and illusionist, to create a feeling that would best convey the main qualities of the new V-Storm 1000 ABS. The audience soon found themselves gazing in wonder at a young woman suspended in thin air with her hand lightly grasping the handgrip of the motorcycle. The concepts were thus conveyed gracefully, elegantly and to great effect.