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ITALY – Promoconvention organizes in Cremona a big show to celebrate R.I.A.R.’s 50th anniversary
A great event was hosted in the historical centre of Cremona to celebrate the 50th
anniversary of Registro Italiano Alfa Romeo, a no-profit association that reunites collectors and fans of the cars produced by the historical automotive company. 
Starting from the afternoon
Piazza Stradivari was the setting of an open-air exhibition of 102
vintage cars, one for each year of the brand. The event was produced by Promoconvention in collaboration with Output, both part of Input Group.
Afterwards, Piazza del Comune was the scene of an evening of celebration
dedicated to R.I.A.R.’s members: aperitif under the arcades and a concert
in the Cathedral by Antonio De Lorenzi, that offered an incredible performance with two precious violins,
belonging to the ‘Gli Archi
di Palazzo Comunale’ collection: a 1715 Stradivari and a 1566 Andrea Amati.
The dinner in the square was then followed by a dramatic crescendo
featuring light shows, projections and performances by dancers and flag
bearers, all created by Nikos Lagousakos.
Five living paintings were created to tell the story of R.I.A.R. and its values. “La nascita”
opened the show, followed by “Passione”. The third ‘painting’, “Armonia & Fascino”, was represented by a duet between a violinist and a dancer who portrayed the history of love and complicity between Alfa Romeo and the Association.
Finally, to end the show, “Celebrazione”: a dreamlike moment between past, present and future of R.I.A.R., that saw a flying ballerina floating in the air thanks to the help of 300 helium balloons.