News
ITALY – OIC GROUP, 50 YEARS OF ACTIVITY AND A NEW IMAGE
Fifty years in the meeting industry: this is the milestone that OIC Group celebrates in 2025. The agency, founded in Florence in 1975 and led by a female management team, was among the first in Italy to professionalize the organization of medical-scientific events. Today, on the occasion of this anniversary, OIC Group unveils a refreshed look and repositions itself on the international market with a revised visual identity and a concept that perfectly represents its nature.
The new image revolves around the idea of the spotlight—the stage light that illuminates what matters. For the agency, this is not just a simple graphic element, but a powerful metaphor: OIC Group is the invisible director that turns on the lights, giving space, voice, and shape to content and to the professionals behind it.
In recent years, OIC Group has also strengthened its international positioning with targeted investments in digital innovation and sustainability, consolidating its role as a strategic partner for associations, institutions, and companies in over 60 countries.
“It’s not about changing, but about telling more clearly what we have become—a result of a journey built over time thanks to collaboration, commitment, and the value of the people we work with every day. Clients, stakeholders, and collaborators are the human capital that has shaped our story and will continue to support us. This new identity reflects our way of being in the world: shining the right light on results, on content that deserves space, and above all on the value of those who share ideas, energy, and expertise with us,” said Irene Serio, CEO of OIC Group.