ITALY – Gruppo Peroni Eventi organizes four Christmas parties for Reply

Planet Funk were the band chosen to close the ‘Four Christmas Parties by Reply‘ tour: about 3.000 people attended the fourth and last date of the tour, at Alcatraz in Milan. Special guest of the night was the famous band that offered an enthralling show, performing for an hour hits such as Chase the Sun, Inside All the People, Who Said (Stuck in the UK), Lemonade, Another Sunrise. 


For the fifth year Gruppo Peroni Eventi was in charge of the organization of Reply’s Christmas Parties, open to the company’s staff, partners and strategic clients. For the dinner differentent isles were set: the candy bar full of Christmas sweets; the healty corner with milkshakes and smoothies, with the special performance of ‘carving fruit’; the chocolate corner with chocolate fountains and fruit; the pizza corner with the incredible acrobatic pizza makers.
The event ended with the performances of live bands and a DJ set playing all night long. The parties took place in London, Rome, Turin and Milan.

Roof Gardens in London, Kensington, where the dj Nikki Beatnik entertained more than 300 guests.

The second step of the tour was at Salone delle Fontane in Rome, with about 1.300 people, while the third was at Club in Turin, where 1.400 people attended the event. Many artists were involved: Loredana Majuri band, with its jazzy sound; the dance group Tiennetì; and as Dj Guest Alexandra Richards, daughter of Rolling Stones’ guitarist Keith.

More than 300 people among Gruppo Peroni Eventi staff, catering suppliers and audio and video service were involved in the organization of each party.


Laura Mercuri, Simona Ottaviani 
Silvia Magini 
Audio, video, lights service: One group