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ITALY – Big party at Milan’s Ice Palace for the launch of Peugeot 208
A huge event was organized to celebrate one of the biggest appointments for the French car brand, the launch of the new Peugeot 208. 
The party, that took place at the Ice Palace in Milan, saw the participation of more than 3.000 people and a special guest appearance by the French DJ Bob Sinclar.
The guests waited for the big reveal moment, dancing until late night in the special atmosphere created by tons of video interaction and video mapping effects and the entertainment provided by 8 dancers selected among 11.000 registered users of Peugeot Italia’s pages on various social networks.
At midnight the participants enjoyed the spectacular show by Daniele Doria, Italian parkour star, who was accompanied by the narrator AniaJ, and finally they had the chance to see the new Peugeot 208 just before the start of Bob Sinclar‘s DJ Set.
The event was created and produced by Fuse, an Omnicom Media Group division focused on special projects, branded entertainment and unconventional marketing activities.