ITALY – ArmosiA for ‘The Avengers’ premiere: special effects in the Capital

ArmosiA is the agency chosen by Disney, among many participants, for the premiere of its new blockbuster movie. The premiere of ‘The Avengers‘, a movie that sees Marvel’s super heroes united to defend the world from an enemy attack, took place on Saturday 21st April at The Space Cinema Moderno in Rome.
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ArmosiA, thanks to a choreography full of surprises and the use of the most modern and innovative scenic elements, was able to reproduce perfectly the futuristic mood of the movie.

Part of the cast was at the event: Mark Ruffalo (Hulk), Chris Hemsworth (Thor), Scarlett Johansson (Black Widow) and Tom Hiddleston (Loki). For the actors’ final greeting to the crowd of fans that showed up, the stage, over five meters wide, was lifted by the mighty hands of Hulk while all around the historic buildings of Piazza della Repubblica were constantly destroyed and reconstructed through the use of 3D mapping.

Special correspondents on the Red Carpet were Francesco Castelnuovo e Martina Riva of Sky Cinema, which will transmit a program entirely dedicated to the premiere, giving the chance to live the emotions of the evening to those who were not able to attend it.

ArmosiA is not new to the organisation of events in perfect Hollywood style. The premiere of ‘The Avengers’ is in fact only the latest one in a series of sumptuous events organised by the agency over the years, which include among others the premiere of ‘Angels&Demons‘ at the Auditorium in Rome and the one of ‘The Lord Of The Rings: The Two Towers‘ which saw Castel Sant’Angelo transformed in a building that seemed to come out from Tolkien’s world.