GERMANY – Vok Dams supports kick-off event of ADAC’s safety vest mission

GERMANY – Vok Dams supports kick-off event of ADAC’s safety vest mission

Frankfurt’s IAA was not just a stage for the emotional performances of the automobile

industry, but also for those who are most at risk when it comes to traffic: primary school


For the fourth time already the partners of the mission for safety vests– namely, the

ADAC (German Automobile Club)-foundation “Yellow Angel”, the Deutsche Post, the

aid organization “A Heart for Children” and the Association of the Automobile Industry

(VDA) – ensured that 16.700 primary schools all over Germany received a total of

770.000 safety vests for free, which were handed out to all those starting their first year

of primary school. Since the mission’s start in 2010 more than three million bright yellow

vests have been distributed to abecedarians.


The starting signal of this year’s mission took place at the IAA in Frankfurt: 100 primary

school pupils from Frankfurt raised the roof of the Congress Center. Together with

children’s songwriter Reinhard Horn they presented the vest song “Weste an, Kapuze

auf“” (“Vest on – Hood up”).

The nationwide kick-off of this year’s ADAC safety-vest-mission was presented by host

Willi Weitzel, VDA president Matthias Wissmann, ADAC president Peter Meyer, “A

Heart for Children”- managing director Martina Krüger and Christian Stiefelhagen,

member of the board of Deutsche Post.

Before their inspirational performance, the primary school pupils and their teachers

marched to the Conference Center of the IAA from different Frankfurt schools.

To ensure a smooth process of this kick-off-action, the ADAC had commissioned the

Frankfurt office of Vok Dams, agency for events and live-marketing.