News

October 4, 2012

GERMANY – Vok Dams strengthens its hybrid event competence with Monty Metzger

Nowadays, hybrid elements determine the success of an event. Mobile, social & local
are the tools merging digital with live experiences – hybrid events. This thesis is proven
by several projects, commissions and studies carried out by Vok Dams, the live-
marketing and hybrid events specialists.

The agency has now appointed e-Marketing specialist Monty Metzger (image) as consultant
for hybrid events to further develop its innovative hybrid live-marketing expertise.

Monty Metzger is a successful entrepreneur, trend scout and author. After positions
in industry, including as Marketing Innovation Manager at BMW Group, he was a
successful company founder and CEO in the digital and social-media sectors.

Colja M. Dams, CEO of Vok Dams, welcomed the appointment: “We are thrilled to
have Monty Metzger join our international team. With his expertise our clients will gain
advantages of digital media trends of tomorrow already today.”