News
GERMANY – VOK DAMS BRINGS THE LIVE MARKETING PERSPECTIVE TO THE AI BIENNALE 2026
Colja Dams, Co-CEO of VOK DAMS worldwide, has been appointed to the jury of the AI Biennale 2026. The initiative positions Germany’s Ruhr region as a connected hub for artificial intelligence and brings together stakeholders from business, academia, and society.
As a juror for the AI Biennale Award, Dams adds a distinct perspective to the AI conversation: the impact of technology on real human experiences. The focus is on projects that already demonstrate today what will become possible tomorrow, in businesses, institutions, education, and society.
At VOK DAMS, the intersection of AI and live marketing is playing an increasingly important role. Through the use of Digital Doppelgängers, target audiences are simulated with AI to better understand which messages, formats, and touchpoints truly resonate. This enables events to be planned consistently with desired outcomes in mind.
“We are already living in a world of simulation. AI is influencing how we work, how we communicate, and even how we speak on stage. That is precisely why events are becoming more important than ever: authentic moments, personal encounters, and shared experiences are the things that cannot be simulated,” says Colja Dams. He adds: “When AI helps us better understand people and make messages more relevant, technology becomes an amplifier of human connection. That is where things get truly exciting.”
With this appointment, Dams joins a jury comprising representatives from business, academia, and politics who evaluate submitted projects based on criteria such as impact, maturity, and practical application.
The AI Biennale Award recognizes projects that demonstrate the potential of artificial intelligence through real-world applications, providing inspiration and momentum for both business and society.
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About VOK DAMS worldwide
VOK DAMS worldwide is a leading international communications agency for events and live marketing. At 19 locations worldwide, around 300 highly skilled professionals create and produce brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded in 1975 and owner-managed ever since, VOK DAMS has a wide range of renowned clients worldwide, such as BMW, Bayer, L’Oréal, Lamborghini, Porsche and SAP, for which they create compelling and result driven live, digital and hybrid productions. The agency’s projects are regularly honored by well-respected juries worldwide with creative awards, such as Red Dot, Golden Award of Montreux, Gala, beaworld, Galaxy, BrandEx, EX Awards, and the German Prize for Business Communication. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarters in Wuppertal. In addition, there are international offices in Barcelona, Beijing, Shanghai, Hong Kong, Bordeaux, London, Tallinn, Vienna, Prague, New York, Philadelphia, Sao Paulo and Dubai.
VOK DAMS HEADQUARTERS
Katernberger Str. 54 • 42115 Wuppertal • Germany
Phone: +49(0) 202 389070 • www.vokdams.de
MEDIA CONTACTS
Head of Corporate Communications
E-Mail: tnazzal@vokdams.de
Phone: +49 202 38 907-181