News
GERMANY – SHAPING CHANGE: VOK DAMS STRATEGY & CONSULTING EXPANDS EXPERTISE WITH DR. ANJA SCHMIDT-OTT
As the demands on organizational transformation continue to grow, so does the need for integrated, impactful change communication. VOK DAMS Strategy & Consulting – the strategic arm of international events and live marketing agency VOK DAMS – is responding by expanding its expertise. With the addition of Dr. Anja Schmidt-Ott, the team gains a renowned specialist in change communication, combining strategic clarity, cultural sensitivity, and deep methodological insight – especially when it comes to designing event formats that bring transformation to life. Her mission: to communicate change clearly, make it tangible – and embed it sustainably within organizations.
Events as a Catalyst for Change
Change can’t simply be mandated. It requires orientation, participation, dialogue, and shared experiences that create connection. Events play a key role: they bring
values to life, foster engagement, and translate strategic goals into emotional experiences.
In contexts like mergers and acquisitions, leadership transitions or restructuring processes, companies face the challenge of communicating strategic objectives
clearly and engaging – both internally and externally. Change succeeds when employees, leaders, and stakeholders are actively involved, understand the bigger
picture, and help shape the transformation.
VOK DAMS designs tailor-made formats at the intersection of strategy, culture, and communication: from interactive workshops and employee events to community building and brand-shaping live communication that makes change tangible. The portfolio is complemented by event guidelines, communication concepts, internal activation, and digital platforms – all aimed at fostering participation, providing orientation, and embedding transformation deeply within the organization. The goal: communication that is clear, accessible, and impactful – inside and out.
Empowering Leaders to Lead Change
One key success factor: leadership. Leaders translate strategy into action, shape culture, and drive transformation. VOK DAMS Strategy & Consulting supports them with bespoke formats that empower them in this role – such as leadership workshops, change trainings, company-wide transformation forums, or interactive roadshows.
Change Needs Participation – and a Shared Why “Change requires clear communication, real experiences, and a shared understanding of why it matters,” says Dr. Anja Schmidt-Ott. “We design formats that invite participation – that encourage people to think along, speak up, and get involved. That’s how transformation becomes a shared journey
rather than a top-down directive.”
“An Invaluable Addition for Us – and Our Clients” “Dr. Anja Schmidt-Ott brings exactly the expertise our clients need today,” says Colja M. Dams, Co-CEO of VOK DAMS. “She approaches transformation holistically – from strategic intent and cultural context to meaningful, experience- driven implementation. The results: formats that convey purpose, make change tangible, and truly resonate with people.”
Claudia Köhler-Dams, Co-CEO, adds: “The demand for effective change communication is growing rapidly. Companies aren’t looking for rigid models – they need formats that make transformation real and impactful. What sets us apart: we don’t design in isolation, but where culture happens: in shared experiences. Anja Schmidt-Ott brings years of expertise in both change and live communication – and a well-developed instinct for the dynamics within organizations. A true asset for us and our clients.”
About VOK DAMS worldwide
VOK DAMS worldwide is a leading international communications agency for events and live marketing. At 19 locations worldwide, around 300 highly skilled professionals create and produce brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded in 1975 and owner- managed ever since, VOK DAMS has a wide range of renowned clients worldwide, such as BMW, Bayer, L’Oréal, Lamborghini, Porsche and SAP, for which they create compelling and result driven live, digital and hybrid productions. The agency’s projects are regularly honored by well-respected juries worldwide with creative awards, such as Red Dot, Golden Award of Montreux, Gala, beaworld, Galaxy, BrandEx, EX Awards, and the German Prize for Business Communication. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarters in Wuppertal. In addition, there are international offices in Barcelona, Beijing, Shanghai, Hong Kong, Bordeaux, London, Tallinn, Vienna, Prague, New York, Philadelphia, Sao Paulo
and Dubai.
VOK DAMS HEADQUARTERS
Katernberger Str. 54 • 42115 Wuppertal • Germany
Phone: +49(0) 202 389070 • www.vokdams.de
MEDIA CONTACTS
Tania Nazzal
Head of Corporate Communications
E-Mail: tnazzal@vokdams.de
Phone: +49 202 38 907-181