GERMANY – Hagen Invent continues to forge ahead with Audi in 2012

HAGEN INVENT_Audi Markenshow Palais Nikaia Nizza 2011.jpg

Thanks to their competence and a good measure of zeal, the experts at Hagen Invent once again came out on top to win the pitch for Audi’s 2012 International Dealer Meeting. The event, to which Audi AG’s dealer principals and chief trading partners worldwide are invited to attend, will take place next year in a major European city over a period of three weeks.

Hagen Invent was likewise responsible for the planning and implementation of the Audi dealer meetings in Barcelona in 2010 and in Monaco and on the Côte d’Azur in 2011, with both events winning numerous domestic and international awards for the Düsseldorf experts for live communication, including a red dot design award and a Golden Award of Montreux in 2011, as well as a Galaxy Award, an ADAM Award and an EVA Award in 2010.


The agency is especially proud of this latest pitch win: “It’s a dream project for every event marketing expert, because the international Audi dealer meeting is an event that’s unique in our branch with regard to magnitude and complexity. Brand and format are a logistical challenge and a creative opportunity in one”, said Adone Kheirallah, creative director and managing partner at Hagen Invent. “We‘re delighted at the confidence Audi AG has placed in us!”