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GERMANY – DANIEL ACKERMANN APPOINTED COUNTRY MANAGER OF OVAL GERMANY
With the appointment of Daniel Ackermann as Country Manager Germany, OVAL completes the integration of the former Dusseldorf-based agency STAGG & FRIENDS. Effective immediately, the former Scholz & Friends manager joins the European brand experience agency with a clear focus: “Events generate applause. Live experience strategies deliver results.”
Dusseldorf, April 22, 2026 – In economically volatile times, every investment is closely scrutinized by both clients and agencies. CEOs and CFOs expect solid evidence that spending on events and brand communication actually delivers impact. At the same time, agencies want to make the added value of their strategic, creative, and operational services visible. Ackermann brings over twenty years of experience in brand management, communication, and business to this challenge. Together with Sonja Reddig, Lead Creative, and Viktoria Röttgermann, Lead Live Experience, he forms the Leadership Team as Country Manager Germany.
Brand Management from Corporate and Agency Perspectives
His career has spanned both the corporate and agency sides: after roles in product management at Ferrero and as Marketing Director at CFP Brands (Fisherman’s Friend), he moved to Scholz & Friends, where he spent eight years, most recently as Managing Director. In this role, he managed international brands such as Porsche, Coca-Cola, and Montblanc. He then served as Vice President of Global Brand & Marketing Communication at ESL FACEIT Group, one of the world’s leading gaming entertainment companies, where he was responsible for international brand and communication strategy.
“I was immediately convinced by OVAL’s clear stance,” says Ackermann. “The agency uses empathy as a method to consistently link briefings with actual business goals. At the same time, this approach helps brands better understand what people truly feel.”
Focus on Business Relevance and Empathy
This concept has made OVAL successful across several European markets. With teams in Dusseldorf, Amsterdam, Antwerp, Brussels, and Paris, the creative agency is now one of the leading European specialists in event and brand experience communication. Working alongside his European and German colleagues, Ackermann intends to build on this foundation and drive the development of the B Corp-certified boutique agency—with a clear focus on business relevance and a deep understanding of people and brands.
“Daniel is a great asset to our ambitious team,” says Wouter Boits, CEO of OVAL Europe. “He combines entrepreneurial pragmatism with an instinct for strong creative ideas. I am convinced that his experience will help our clients develop successful live experience strategies and achieve the desired results.”
About OVAL: OVAL is one of the most awarded European live experience agencies. Our specialists across Amsterdam, Antwerp, Brussels, Dusseldorf, and Paris develop experiences that bring people and brands together—by people, for people. Our drive: campaigns that achieve a positive impact. As a B Corp and EcoVadis certified agency, this is not just an ambition, but our standard. Our references in Consumer, Business, and Employee Experiences include Porsche, Mercedes, Canon, Google, Henkel, Perwoll, Persil, Schwarzkopf, Pattex, TikTok, BMW, Decathlon, Nintendo, and Tata Consultancy Services. Learn more at: weareoval.de