GERMANY – Best Of Events International 2016 undergoes successful further development

GERMANY – Best Of Events International 2016 undergoes successful further development

The international trade show for experience marketing took place for the first time on 20-21st January as a separate event organised by Messe Westfalenhallen Dortmund GmbH. This year’s event saw an 8% increase in the number of exhibitors, with a total of 450 exhibiting companies and 10,100 trade visitors.

BOEOn the visitor side, Best Of Events International 2016 boasted a high percentage of decision- makers. Every fifth visitor was an independent contractor or shareholder. Around 15% serve as managing directors, chairpersons or proxies for a company. A further 20% are heads of departments, teams, or projects. And BOE 2016 attracted interested parties from all over Germany, as well as from neighbouring countries, especially the Netherlands.

Six informational forums were held in the halls for the first time in 2016. The entrance fee for BOE included around 50 lectures, making BOE an ideal opportunity for visitors to further their vocational training. The Media and Event Technology Association provided professional support for the inaugural Technology Forum. In keeping with the theme of digitization, a giant Twitter wall was installed at BOE. Every message with the hashtag #BOE16 was displayed on the wall. On an impressive side note, the hashtag for the trade fair was temporarily one of the top ten German trending topics on Twitter.

The career section of BOE 2016 included an attractive, two-day accompanying programme with specialist lectures and personal consultation, while the new Trend Gallery featured products, services and concepts that demonstrate high levels of innovation, quality, and solution-orientation, yet are still relatively new to the market.

Last but not least, several awards were presented at the trade fair: the BEA and INA Awards (BlachReport Event Award/International Youth Event Award) for creative and successful live communication. Both events were integrated into the trade fair for the first time this year and took place in Hall 6.

The next Best Of Events International will take place on 18-19th January 2017. Messe Westfalenhallen Dortmund GmbH has already conducted numerous conversations for the coming year with partners from such sectors as equipment, architecture, technology, locations, and services.