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GERMANY – Action with VOK DAMS at the “Abenteuer & Allrad” Trade Fair
Among off-road fans, it has achieved cult status – the “Abenteuer & Allrad”, Europe’s biggest and most important off-road trade fair. This year more than 50,000 visitors – an almost 10% growth compared to the previous year – in Bad Kissingen were able to see for themselves that this fascination can be increased even further.
Right in the middle of it all, another cult brand – Jeep made by Fiat Chrysler Automobiles. Jeep stands for freedom, adventure, passion and authenticity. The visitors were able to experience first-hand these values at the exhibition stall “Marktplatz”. As well as the automobile exhibition in the 800m2 pavilion, visitors were most interested in the attractions on the off-road course.
Here it is important to address the audience in an appreciative and authentic manner, as well as showcasing a high degree of logistic competence in automobile handling.
This is the right task for the event specialists of Vok Dams, who were able to convince Jeep of their competence during the pitch. A trust that proved absolutely right, because visitors and clients alike were very happy and the defined targets were not only achieved but exceeded.
“I [was able to] enjoy a great event in Bad Kissingen. The organization was fantastic, just like the atmosphere onsite. Rarely have I experienced an event with such camaraderie, with such high-quality conversations and such great interest from customers,” said Arne Lehmann, Brand Marketing Communication Manager.