News
Gerd De Bruycker (Cisco) appointed Jury President of the Best Event Awards 2018
The announcement was made during the Bea World Advisory Board Meeting, that took place from March 3 to 6 in the Azores, in front of over 30 among the most influential event professionals of the international live communication industry.
Gerd De Bruycker, Marketing Director at Cisco Systems, was chosen to chair this year’s Jury of the Best Event Awards 2018, the first global competition dedicated to events and live communication. Gerd, who is responsible as the CMO for Northern Europe and leading the Emea Events Team, will chair a jury composed of marketing communications managers from well-known multinational corporations, big investors in live communication, and representatives of national event agencies’ associations from around the world.
The announcement was made during the Bea World Advisory Board Meeting, that took place from March 3 to 6 in the Azores, in front of over 30 among the most influential event professionals of the international live communication industry. After an online voting session, the Jury will gather in Coimbra, Portugal – where the Bea World Festival will be hosted next November 21-24, 2018 – to attend the live presentations of the nominees and award the winners.
Gerd, who was President of the Jury also in 2016, is specialized in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco over 7 years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium.
“I am very honoured to be chosen for the second time in three years as the Jury President of the Best Event Awards” said Gerd. “I accepted to take on this role following my passion for the events and live communication industry, as well as my passion to learn and be inspired by fantastic projects”.