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FRANCE – Havas Event unveils Pirelli calendar at the Opera restaurant
An event set in trendy Opera Restaurant was organised for the presentation of Pirelli Calendar 2012, which has become an exclusive cult object that each year offers photographic portraits, by the world’s most famous photographers, of some of the most beautiful actresses and models in the world.
Following last year’s success with the event being held at Mini Palais by Karl Lagerfeld, photographer of the 2011 edition of the calendar, this year the evening saw more than 400 people in attendance among journalists, partners and clients of the Italian tyre manufacturer, that had the priviledge to see one of the 20.000 printed copies of the calendar.
Havas Event chose the Tv presenter Marion Jollès to host the ceremony and present the video of the ‘Making of ‘ of the calendar, featuring the 13 top models photographed by this year’s artist, Italian photographer Mario Sorrenti.