News
WORLDWIDE – EVA ALLIANCE ANNOUNCES ITS FIRST ADVISORY COMMITTEE MAKING A NEW ERA OF GLOBAL, FEMALE, CROSS-GENERATIONAL LEADERSHIP IN THE EVENT INDUSTRY
EVA Alliance, the fast-growing global nonprofit movement for women who own, lead and shape events, today announced the establishment of its first Advisory Committee. This milestone marks the beginning of a new chapter for EVA, which has expanded rapidly since its founding in 2020 and now brings together more than 240 women across 28 countries, 4 continents, and over 60 industries.
EVA Alliance is the only global platform designed exclusively for women event owners and event leaders — in both corporate and association environments. Its purpose is clear: to create a focused, strategic, cross-generational space where women can collaborate, grow, and influence the future of the event, marketing, communications, experience and tourism sectors.
A Distinct Model in a Saturated Association Landscape
Traditional industry associations often gather a mix of roles — clients, suppliers, agencies, venues, destinations — making it difficult to build a truly aligned leadership agenda. EVA Alliance breaks this pattern.
EVA is intentionally built as a focused, high-impact community of women who design, approve, and lead event strategies, ensuring strategic alignment and genuine peer-to-peer collaboration.
EVA’s model is also ethically different:
● Non profit
●No membership fees
●No sponsorships granting access to member data
●No commercial monetisation of the community
●Funded exclusively through project-based collaborations and donations
This approach allows EVA to operate with purpose, independence, and integrity, creating a safe and non-commercial environment for women at all leadership stages — from senior executives to emerging talent.
“Our industry has incredible associations, but there has been no global, nonprofit, cross-generational platform focused specifically on women who own and leadevents. EVA was created to complement the ecosystem”, says Ángeles Moreno, co Founder & Chair of EVA Alliance.
“We believe in a transparent, generous, and purpose-driven model — built for impact, not for profit — where today’s leaders and tomorrow’s talent grow together.”
Introducing the EVA Alliance Advisory Committee
To guide EVA’s evolution and strengthen its global impact, the following leaders have been appointed to the inaugural Advisory Committee:
Advisory Committee Members (Alphabetical by First Name)
●Beatriz Aparicio Altamirano – BeiGene
●Emma Barry – BKR International
●Joy Thomas – IQVIA
●Stephanie Dubois – SAP
●Stefanie Winter – Siemens
●Thays Marques – The Coca-Cola Company
Advisory Associate
●Jennifer Papenfuss – Just Planning
These members bring strategic insight, cross-industry experience, and a global perspective that reflects the breadth of EVA’s community.
Addressing Structural Gaps in the Global Event Industry
While women make up the majority of the event and experience workforce worldwide, they remain underrepresented in senior decision-making roles. At the same time, young female talent often lacks visibility, mentorship, and pathways to leadership.
EVA Alliance responds to this global challenge with a dual-impact mission:
●Supporting established women leaders through strategic connections, knowledge exchange, and high-value collaboration.
●Developing emerging female talent through visibility platforms,
cross-generational mentoring, and supportive growth environments.
This structure positions EVA as a catalyst for systemic change in event leadership worldwide.
What’s Next for EVA Alliance
With the guidance of the Advisory Committee, EVA Alliance will launch several initiatives in 2026, including:
●Global cross-generational leadership programmes with our strong programme of 30 under 30.
●Roundtables on innovation, sustainability, AI and experience strategy with our educational track of AI tools and beyond.
●Talent accelerators and visibility platforms
●International meet-ups across Europe, Middle East, Asia, Africa and the Americas
●Collaborative projects supporting women’s leadership across sectors
About EVA Alliance
EVA Alliance is a global, nonprofit, cross-generational leadership movement uniting women in event marketing, experience design, communications and related sectors.
With members from 28 countries and more than 60 industries, EVA provides a strategic, ethical, purpose-driven community for women who design and lead event strategy. EVA operates with no membership fees and no commercial access to data, ensuring a safe, transparent, and supportive environment for every member.
Media Contact
Ángeles Moreno, co Founder and Chair
leadership@eva-alliance.com
www.eva-alliance.com