During the Vredestein Ultrac Pro Launch Event, 250 of Apollo Tyres’ international distributors, customers, press and retailers were hosted in Sevilla to experience a once in a lifetime 3-day launch.
Apollo Tyres Ltd has launched several products in recent years, both independently and in collaboration with other agencies. For the launch of the new Vredestein Ultrac Pro tyre, Apollo sought something truly unique. D&B Eventmarketing was honoured to host the launch event in Seville.
Our primary objective was to create a compelling concept with a seamless customer journey, aiming for an 8+ rating from attendees.
Sub-objectives included:
Achieving a 70% attendance rate (190 out of 275 invited guests)
Educating guests on the tire’s design process
Connecting Apollo sales executives with key distributors, customers, and retailers to drive sales
Creating market access into the summer tyre market segment in France, Italy and Spain
Buckle up, because driving on the Ultrac Pro tyre is exhilarating! Every detail has been obsessively engineered to deliver unparalleled quality, efficiency, safety, and speed. This isn’t just high performance; it’s precision and reliability exactly when you need it. Apollo Vredestein has mastered Perfect Timing with the Ultrac Pro, a tyre crafted with the meticulous care of a Rolex timepiece. “Timed to Perfection” reflects both its high-performance features and its design.?
At the launch event, guests didn’t just hear about perfect timing—they felt it! From a choreographed campaign, seamless arrival in Sevilla, a luxurious hotel stay, to a jaw-dropping show, everything was planned with precision. The deep-dive sessions? Perfect. The test trials on Sevilla’s race circuit? Absolutely flawless. Every second showcased the ultimate power of timing. This event was more than a launch—it was an unforgettable journey of precision!?
