This journey of gratitude became The Paschhenger by Schweppes: 10 days, 20 colleagues, unforgettable moments, and unique experiences money can’t buy—creating real connections and team spirit.
Schweppes asked us to organize an incentive trip for the country’s top hoteliers that would truly stand out.
The challenge: to win them over with our proposal in the face of competition, offering an experience that money couldn’t buy.
To deliver a surprising experience for these hard-to-impress guests, who have access to almost everything and are constantly courted by brands.
To secure unique, seemingly impossible experiences thousands of miles away.
And most importantly, to create a strong emotional bond with them, turning them into brand fans.
This began as a journey of gratitude where the focus was on the companions. That’s how a project with their names was born: The Paschhenger by Schweppes. The challenge: to convince the country’s top hoteliers with a unique trip—ten days with twenty colleagues, living unforgettable moments to surprise a guest who is hard to impress with experiences that money couldn’t buy. They had to experience the brand at every point of the journey—airports, hotels, restaurants—everywhere, the brand was present and fully integrated.
