The annual conference focused on the future of payments. The goal: to discuss industry’s trends through high-caliber speakers, innovative content, to include a demo area, and to increse the attendance
The goal was to produce a key event for networking with partners, educating their employees, and increasing Mastercard’s brand awareness in press media by providing insights into the future of payments and the industry,. This year, we aimed to surpass expectations by featuring exceptional speakers, cutting-edge content, and interactive demonstrations to solidify key learnings, creating the best rated Mastercard Innovation Forum so far.
In just 36 hours, we built a 2,886 m² open-plan space from scratch, tailored to the conference’s specific needs. This space began with an immersive tunnel that guided attendees to the main stage, where they were greeted by a 180-degree stage design with screens to support the audiovisual content. Additionally, we included an innovative demo area created ad hoc with the latest technologies where attendees could firsthand experience some of the topics discussed in the presentations.
