EU – Europe delivers prize incentives to Hosted Buyers at AIBTM

The first ‘Market Focus SPOTLIGHT on Europe’ at AIBTM with

some 15 exhibitors participating has also seen Barcelona Convention Bureau,

Dublin Convention Bureau, Ireland, Visit London, Prague Convention Bureau

and Hungarian Tourism providing prizes for a draw held at the end of the

session among the attending Hosted Buyers who selected Europe as a preferred

destination to place business in their application to register.

6 lucky Hosted Buyers were drawn from a business card raffle and won a

Waterford Crystal Clock from Ireland, an Olympic Games Goodie Bag from Visit

London, luxury leisure breaks in Barcelona, Prague, Dublin and Budapest.

The one hour session was organised as a direct response to the AIBTM 2011

post-show research which confirmed that 60% of Hosted Buyers have a direct

interest in placing business internationally.

“AIBTM is a great example of one of the new-style of shows engaging Hosted

Buyers from across the business and events industry. With proven success

already in Europe (EIBTM) for the Hosted Buyer programme, we are confident

that the business development success we have experienced in this region will

be repeated in North America” said Chris FJ Lynn, Sales & Marketing Director,

North American & Emerging Markets at London & Partners.

Graeme Barnett, Reed Travel Exhibitions, AIBTM Event Director

commented, “We have been working closely with European exhibitors to

enhance their experience at this year’s show and as there is clearly an interest in

outbound business from US buyers, this new networking feature should provide

a great opportunity for buyers and suppliers to connect and generate business

leads with the prize draw as an added incentive”.