DENMARK – MINDblowing Meetings nominated for the ICCA Best Marketing Award

DENMARK – MINDblowing Meetings nominated for the ICCA Best Marketing Award

VisitDenmark is nominated for its international MINDblowing Meetings campaign and will be competing against Melbourne Convention Bureau, Palais des Congres de Montreal, Gdansk Convention Bureau/Gdansk Tourism Organizasation at the ICCA final in Shanghai on November 5th.


In 2011, VisitDenmark and the four regional convention bureaus in Denmark, Wonderful Copenhagen Convention Bureau, VisitAarhus Convention Bureau, VisitAalborg Convention and Inspiring Denmark, made a joint decision to create a strong meeting brand for Denmark. As a result the the Danish MINDblowing Meetings strategy and international marketing campaign was born. MINDblowing Meetings targets meeting planners and congress organisers worldwide, and its key narrative focuses on innovation, authenticity and the ‘Meetovation’ meeting design concept developed and actively implemented in Denmark – as well as on Denmark’s core competencies within the field of sustainable event management. The campaign creatively uses these key elements and tells the story about how the Danes strive to provide their clients with the highest return on meeting investment possible by staging; MINDblowing Meetings.

Anja Hartung Sfyrla, Head of Branding for VisitDenmark, commented: ‘We’re very honoured to be among the four finalists, who both geographically and in terms of size and scope of the entries, range from wildly innovative low-budget promotional projects to ambitiously large-scale branding strategies. We’ll aim at providing the 1,000 delegates in Shanghai with some great learnings from our MINDblowing Meetings campaign and hope that they and the official ICCA jury will like our creative and innovative approach and cast their vote for us in Shanghai. But even more importantly we hope that our audience will feel an urge to stage their next meeting or congress in Denmark!’

In addition to the MINDblowing Meetings nomination for the Best Marketing Award, VisitDenmark’s long-term strategic collaborator, Wonderful Copenhagen Convention Bureau, has also been nominated for the ICCA Best PR Award 2013. The Best PR award nomination further underlines the successful marketing of MINDblowing Meetings abroad and showcases how fully integrated the concepts its by our fellow marketeers in Copenhageners too.