DENMARK – Denmark launches new version of the meeting design concept, Meetovation

DENMARK – Denmark launches new version of the meeting design concept, Meetovation

It has already been almost a decade that meeting design has come into our industry. Today, the concept of Meetovation has been relaunched with a 3.0 version, including a new manifesto, the decision to educate more Meetovators across Denmark and a new website with more hands-on meeting design tools and cases. The idea: to cement Denmark as a frontrunner in creating innovative meetings.

denmarkmeetovationThe Danish meetings industry has come together in support of the acclaimed meeting design concept that cemented Denmark’s position as a frontrunner in creating innovative meetings. Nine key players  from the Danish meetings industry have been involved in the enhancement of the Meetovation concept to ensure it is keeping up with the ever changing way we do meetings. With Business Events Denmark at the helm, partners including Wonderful Copenhagen CVB,Scandic Hotels, Carlson Rezidor, Comwell Hotels, BC Hospitality Group, Inspiring Denmark,VisitAalborg and VisitAarhus, have contributed to future-proof the Meetovation concept.

At the heart of the new Meetovation concept is the Meetovation Manifesto. Going from a concept with five elements to help plan the best meeting, the Meetovation Manifesto is the Danish meeting industry’s pledge to be part of the meeting process from A-Z, taking co-ownership, sharing knowledge, customizing the meeting and thinking responsibly in the process. The new Meetovation concept thus looks beyond the meeting itself and takes a holistic look at value creation at meetings, whilst also contributing with more hands-on advice and cases on how to think strategic with meeting design.

Steen Møller, head of the Meetovation committee and Business Events Denmark, said: “In Meetovation 3.0 there is an increased focus on value creation for the meeting organiser with emphasis on creating behaviour changes in the participants. We have a more pronounced assessment of the relevant elements of meeting design, and an increased responsibility for the society we are part of, and in Denmark we know how to translate that into practice.”

As a part of the new Meetovation, emphasis is put on educating even more meeting planners in Denmark in the strategic concept. “We’ve already got more than 300 Meetovators and offer Meetovated meetings in Denmark, but we want to make it available at as many locations as possible. To start with, we have initialized an education process for our Meetovation partners. In the longer term, the aim is to educate many more certified Meetovators across the country,” Steen Møller adds.

In addition to the above, the Meetovation website containing useful hands-on information and cases on how to use strategic meeting design in meetings is also relaunched. The site comes in both a Danish version for the Danish meetings industry and in English for an international audience.

An interesting initiative to position a destination in an innovative way, but also to train a whole set of professionals to be tomorrow´s meeting designers. The destination may end up really offering an army of meeting design-conscious professionals.