News
CZECH REPUBLIC – Prague Prepares for UX Masterclass Conference
On October 2, 2013, with the support of the Prague Convention Bureau, the UX Masterclass Conference will take place in the Czech capital. It will undoubtedly be the most significant business-oriented User Experience (UX) conference in Central and Eastern Europe.
The subject of the Prague UX Masterclass Conference will cover in particular commercial importance of UX in companies, return on investment in UX, innovations, business and product strategies, service design, as well as international research and the latest UX trends, such as measuring customer experience, or persuasion and emotion in design. All lectures will however have one thing in common – a strong emphasis on true stories and case studies that reveal the role UX plays in companies and corporation in the most developed economies.
The conference will offer, among the others, the following speakers: Robert Schummacher – Executive Vice President, GfK User Centric (USA); Gavin Lew – Executive Vice President, GfK User Centric (USA); Bruce Haldane – VP Consumer Products, Experience and Platform, AVG Technologies (Great Britain); Frederic Gaillard – Managing Director, Axance (France); Francis Fung – International UX Business Manager, Mitsue-Links (Japan); Marcio Leibovitch – User Experience Designer, YU Centrik (Canada).