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Cvent reveals list of top 25 European meeting destinations
Cvent, Inc., a leading cloud-based enterprise event management company, has revealed its annual list of the top 25 cities for meetings and events in Europe. The report also outlines the top 50 cities in the United States, and the top 25 in the Asia Pacific (APAC) regions.
The rankings were compiled according to meeting and event booking activity through the Cvent Supplier Network. Cvent sourced $9.8 billion in meetings and events globally through its marketplace in 2015. In Europe, Middle East and Africa, London took first place in the ranking, followed by Barcelona, just as in 2015. Amsterdam climbed into the top 3, while Paris dropped to fourth place. Czech Republic entered the top 10, moving up from number 11 in 2015 and for the first time Dubai represented the Middle East.
The top 10 cities identified in Europe were:
1. London, England
2. Barcelona, Spain
3. Amsterdam, Netherlands
4. Paris, France
5. Berlin, Germany
6. Rome, Italy
7. Frankfurt, Germany
8. Madrid, Spain
9. Brussels, Belgium
10. Prague, Czech Republic
To see the full list of the top cities for each region, please visit here.
David Chalmers, Marketing Director, Cvent Europe commented: “It’s a very competitive landscape out there and destinations around the world compete on a variety of factors including the accessibility of the destination and facilities for events, price and price flexibility, quality of facilities, quality of services, personal safety for attendees, and having a point of differentiation. Research shows that factors which have often created a difference in popularity include investments in infrastructure and hotel renovations within a city.”
Cvent evaluated more than 2,500 EMEA cities featured on the Cvent Supplier Network to compile the second annual list. Activity was tracked from January 1, 2015 to December 31, 2015 and the ranking was then determined by a set of qualifying criteria such as unique request for proposals received and total room nights. Featuring more than 230,000 hotels, resorts and special event venues in more than 175 countries, the Cvent Supplier Network is one of the world’s largest and most accurate databases of detailed venue information.