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BELGIUM – The decision has been made…but is still secret
After thoroughly studying all the dossiers submitted, the Benelux Event Awards jury made a preselection at the end of 2010. Every case that scored more than 150 out of 200 points (40% for creativity, 35% for logistics, and 25% for ROI), was passed through to the awards round. Just as with the nomination round, this began with the submission of a digital dossier. But, again this year, the live presentation of the cases was the ultimate opportunity to win the jury over.
Each agency was allowed fifty minutes to convince the jury of the strength of the case presented. PowerPoint presentations, photographs, video presentations, and customer declarations were all brought into play. While some went for a serious presentation, others opted for a more light-hearted approach. In their own way, each tried to get the jury to experience the feel of the event. Some succeeded better than others in this.
Don’t miss it! Everyone will be on tenterhooks during the BEA evening. So make sure that you are there on 25 May at C-Mine in Genk to experience all these final cases live. Supplier cards are still available via the website (www.bea-awards.be), but don’t delay, because there are only 350 of these tickets left.
The nominated BEA cases that will be contending for a Golden BEA on 25 May are listed here.