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BELGIUM – EVENT MASTERS PRODUCES PROXIMUS THINK NXT 2025, THE LARGEST ICT EVENT IN BELGIUM
For the fourth consecutive year, Event Masters was selected by Proximus NXT as the event partner for Think NXT, the ICT group’s annual B2B flagship event. The 2025 edition at Brussels Gate was fully sold out for the first time, welcoming 2,500 participants and confirming its position as Belgium’s leading reference for technology, innovation, and digital transformation.
A unique blend of conference and marketplace
Think NXT 2025 brought together an impressive mix of 57 speakers, 127 booths, 2 plenary stages, 4 breakout rooms each running four cycles, and thousands of one-on-one conversations — all combined into one integrated live experience.
Participants enjoyed a full day of high-impact programming, gaining fresh insights from national and international keynote speakers, networking with industry peers and potential clients, and discovering the latest innovations through hands-on demos across a large marketplace featuring more than 120 exhibitors.
The event was made even more special by the first major public appearance and keynote of Stijn Bijnens, the new CEO of the Proximus Group.
Pieter Maes, Head of Brands & Events – Event Masters:
“What started as a tech conference format has evolved into an annual moment where suppliers, customers, and experts truly meet each other. Only live events can make this possible: they create an environment where people engage in conversation, exchange ideas, form new partnerships, and experience authentic, meaningful interactions.”
The power of teamwork
The scale and impact of the event were made possible by close collaboration between the Proximus NXT marketing team, operational teams, technical partners, content partner JDI, and the account and production teams of Event Masters. For Think NXT 2025, Event Masters took charge of the full event design — from scenography and technical production of the plenary sessions to the creation, build, and logistical management of all exhibitor booths.
Jolien Van Luyck, Head of Production Group – Event Masters:
“A fully sold-out edition brings a unique energy. Think NXT is a production positioned at the crossroads of strategy, technology, and high-tech logistics. The combination of strong content and a highly technological execution makes Think NXT a unique project that we are extremely proud of.”