News
BELGIUM – CORPORATE EVENTS, TRADE FAIRS AND INCENTIVES: EVENT MASTERS CREATES IMPACT AT HOME AND ABROAD
Within Group Event Masters, the agency Event Masters (www.eventmasters.eu) remains the creative hub for B2B and corporate events, both in Belgium and internationally. The agency works with companies such as Proximus, Vivium, Elia, BMW Motorrad, Deloitte, Vinci Energies, AXA, and Holcim, translating each brand’s story into powerful live experiences. Increasingly, this also includes trade fair activations and exhibition stands.
Creativity and Production Under One Roof
“Our greatest asset is our team of creatives, account managers, and event producers who approach every project with passion and precision,” says Pieter Maes, Head of Brands & Events. “We stay true to our promise of Turning Events into Experiences, combining conceptual creativity with flawless execution. It’s not just about organizing an event, but about creating an impact that resonates with participants and strengthens the brand.”
Operational Excellence as a Unique Selling Point
A major strength of Event Masters lies in its robust logistical capabilities. With its own warehouse, a fleet of vehicles and trucks, and digital tools such as an app and a material management webshop, clients benefit not only from creative concepts but also from a reliable operational partner.
“This integrated approach makes us unique,” Maes adds. “We have everything in-house to move fast and keep full control over production.”
Meaningful International Incentives
Beyond corporate events and trade fairs, international programs also play a key role. The International Events & Incentives team, led by Evelien Schepers, supports dozens of companies each year in developing impactful incentive experiences.
“Incentives today are much more than a trip to reward employees or clients,” explains Schepers. “We take teams abroad to get to know each other better, face challenges together, and gain inspiration from other cultures. These shared experiences strengthen team spirit and bring back new insights that companies can build upon. For many organizations, incentives have become a strategic investment in motivation and engagement.”
End-to-End Service
What connects all of Event Masters’ activities is complete peace of mind for the client. From concept and creation to logistics and execution, every detail is handled with care.
With over 30 years of experience, a multidisciplinary team, and the production and logistical strength of Group Event Masters, the agency continues to be a cornerstone of the Belgian event industry.