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BELGIUM – CM CELEBRATES CONNECTION WITH A SPECTACULAR INDOOR COMPANY FESTIVAL
How do you bring thousands of colleagues from across Belgium together for an unforgettable experience centered on relaxation, music, and fun? JADA Events provided the answer. Commissioned by health insurer CM and its Walloon counterpart MC, the agency created an impressive indoor company festival at Brussels Gate. With 2,500 attendees and a wide range of entertainment, it became a textbook example of how a staff event can be much more than a traditional gathering.
The goal was clear: CM and MC wanted to thank all their employees and partners for their daily commitment while strengthening the sense of unity across the organization. JADA Events translated this objective into a full-scale indoor festival concept, offering something for everyone. Not just a night out, but a dynamic total experience built around the motto “Create the Moment.”
The entire Brussels Gate site was transformed into a festival ground with various themed zones, each marked by its own entrance gate. This made the large event both accessible and engaging, giving guests the freedom to craft their own ideal festival journey.
A STAR-STUDDED STAGE
At the heart of the venue lay the Main Camp, where the main stage hosted several top performers. Sandra Kim, the Belgian Eurovision legend, set the tone with her unmistakable energy. She was followed by a high-energy set from Omdat Het Kan ft. Average Rob, who fired up the crowd with their unique mix of beats, humor, and atmosphere. Bart Peeters closed the night with his boundless musical versatility. The event was hosted by Soe Nsuki, who not only kept the evening running smoothly but also added humor and cohesion throughout the program.
ACTION AND RELAXATION
In the CerMis Zone, everyone could tap into their inner child. The area recreated a true fairground atmosphere, complete with a classic caterpillar ride, a hilarious camel race, a basketball simulator, a karaoke caravan, a mobile bingo hall, and even a full ball-pit camper. One of the biggest audience favorites was the Mario Kart camper, sparking friendly competition among colleagues.
For those seeking calm or a slower pace, the Chill ’n Move Zone provided relief. Massage chairs, professional chair masseurs, and playful activities such as ping-pong variants (circle pong, tube pong, line pong) and pétanque offered visitors the chance to enjoy the evening at their own rhythm.
IN-HOUSE TALENT IN THE SPOTLIGHT
The Cave of Music—an inflatable music zone—gave CM and MC employees the opportunity to showcase their musical talents. It became a place where colleagues could discover one another in a new light, creating a warm and welcoming atmosphere.
Tech and gaming enthusiasts found their place in the innovative Games & Innovation Zone. The standout attraction was the AI Sketchbot, which produced an AI-generated portrait in just two minutes. F1 racing simulators, Just Dance stations, and a collection of retro games completed the experience, striking the perfect balance between technology, nostalgia, and fun.
A MEMORABLE CELEBRATION OF CONNECTION
The CM and MC company festival proved that staff events can be a powerful tool for bringing teams closer together. With a carefully curated mix of top-tier entertainment, interactive zones, and relaxation, JADA Events created a unique experience tailored to a diverse audience. “Create the Moment” was not just a slogan—it became a fitting summary of an evening that will remain unforgettable for many.