BELGIUM – Balthazar Events and Mobistar launched the new iPhone 5C
Balthazar Events took charge at the request of Mobistar regarding the launch of the much anticipated new iPhone 5C. The team signed the concept, story and video production and and the special action by night in Brussels was really successful.
A ‘die hard’ Iphone fan was selected and surprised with a breakfast set up in front of his house, the night prior to the official selling of the new Iphone in Mobistar’s shops. The man was woken up early in the morning and received the first available Iphone 5S straight from the hands of Mobistar’s Chief Consumer Marketing Officer. His family and neighbours were then invited to breakfast. The whole happening was video-taped and spread through social media.
Balthazar Events was in charge of concept, scenario & videoproduction – a low budget concept, developed and produced in less than 3 days.