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BEA WORLD FESTIVAL 2026: SALVATORE SAGONE SHARES THE LATEST NEWS ABOUT THE FIRST EDITION IN VENICE WITH BRANCHENTALK
In an interview with the Austrian magazine, the president of ADC Group previews the vision behind the upcoming edition of the global event, discussing the evolution of the event sector, new challenges for brands and agencies, and the festival’s role as a global benchmark for live communication.
The event industry is undergoing a phase of profound transformation: new technologies, an increasing focus on human experience, and an ever-growing international dimension are redefining the way brands communicate.
Detailing this evolution is Salvatore Sagone, President of ADC Group and founder of the BEA World Festival. In a recent interview with the Austrian magazine BRANCHENTALK, he shared his vision for the upcoming edition of the event—taking place for the first time in Venice on November 26 and 27 (read the news)—and the outlook for the event industry.
According to Sagone, BEA World represents much more than an award today: it is a global platform for exchange where creativity, strategy, and production capabilities meet to showcase the value of live communication.
WATCH THE VIDEO INTERVIEW https://www.youtube.com/embed/R_Wz1Zt7M6U?si=EPagx0u9EwEPkWvJ%C2%A7
Among the main topics addressed in the interview:
- The new Venetian location
- The introduction of new award categories
- The growing role of Artificial Intelligence in live communication
- The importance of international entries and collaboration among key players in the global event industry
- The future of events at the intersection of technology, sustainability, and human connection