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BEA WORLD FESTIVAL 2025: 20 YEARS OF INNOVATION AND INSPIRATION FOR THE GLOBAL EVENT INDUSTRY. CHECK OUT THE CONTENT PROGRAM
The Bea World Festival, celebrating its 20th edition this year, once again confirms its role as a unique platform for the global event industry — a place to strengthen creative and strategic skills and to find the right inspiration to innovate events.
Seminars, workshops, and training sessions are a fundamental part of the international program organized by ADC Group, which will take place in Rome on November 21 and 22, 2025, as part of the Live Communication Week. The format will also include, on the two previous days (November 19–20), the Bea Italia Festival at the prestigious Auditorium Parco della Musica Ennio Morricone.
“Live! With Respect” is this year’s concept, created—as per tradition—by the agency that won Bea Italia 2024: Next Group, which triumphed last year with the event “Ferrari 12 Cilindri World Première & Miami Program” (read the news).
Saturday, November 22 will be the day dedicated to content sessions. Below is the full program:
10:20 – 11:00
Bea World: Voices from Twenty Years of Innovation. A Journey in Four Acts
To celebrate Bea World’s 20th anniversary, this panel will take the audience on a journey through four defining eras, one for each five-year period from 2006 to 2025. Each “chapter/act” will be presented by a different speaker, offering a personal take on their respective era in no more than 5 minutes. From milestone events to behind-the-scenes insights, the session will reflect on how Bea World evolved over two decades of creativity, innovation, and transformation in the event industry.
Speakers:
Patrick Roubroeks, Founding Director, XSAGA
Adriano Martella, Filmmaster
Beatrix Mourer, Co-Founder & Creative Director, Magic Garden
Colja Dams, CEO, Vok Dams
11:05 – 11:35
Unspoken Truths: What Clients Think but Rarely Say – Insights from the 27Names European Experience Index
Our industry is full of contradictions. Powered by the European Experience Index™ (EEX)—the first dual-perspective benchmark shaped by nearly 200 agency and client leaders across 27 markets—this session exposes the realities behind Europe’s brand experience industry. From sustainability shortfalls and budget pressures to AI realities, the Pitch Paradox, and the talent crunch, we’ll confront the gaps shaping live experiences and reveal how they can become opportunities.
Speakers:
Alexandra Iannarelli, Innovation Manager, Next Group
Maciej Ledzion, Partner, endorfina events
11:40 – 12:10
27Minutes by 27Names: Anton Corbijn on Talent, Technology & Trust
Anton Corbijn, legendary photographer, filmmaker, and creative visionary, will sit down with Patrick Roubroeks, founder of 27Names member agency XSAGA, for an exclusive on-stage conversation exploring “Talent, Technology, and Trust.”
Best known for shaping the visual worlds of Depeche Mode, U2, and Coldplay, Corbijn’s influence stretches across music, fashion, and film. From iconic campaigns for Dior and Levi’s to acclaimed films such as Control, The American, and A Most Wanted Man, his work has consistently pushed creative boundaries. His upcoming project—a new adaptation of Patricia Highsmith’s The Talented Mr. Ripley—is currently in post-production.
The session will spotlight the essence of a creative career built on collaboration and integrity. As Tom Waits once said of his longtime friend:
“Anton Corbijn is a cross between a Russian spy, a painter, a gigolo and a priest. He’s a fly on the wall. He’s the king of the ball. He’s the King of them all.”
Speakers:
Patrick Roubroeks, Founding Director, XSAGA – member of 27Names – Interviewer
Anton Corbijn, Photographer, Filmmaker, and Creative Visionary
12:15 – 12:45
Interview with Julius Solaris
Salvatore Sagone interviews Julius Solaris in a conversation about innovation, trends, and the future of the event industry.
13:00 – 14:30
Lunch
14:30 – 14:50
The Never Ending Timeline of Live Communication
Over two decades, live communication evolved from “just an event” to a strategic core of marketing, communication, and brand building. This session traces 20 years of EuBEA and Bea World game changers—from early brand spectacles and the rise of the experience economy, through social media and customer journey thinking, to hybrid innovation and today’s AI-driven era.
Former winner and media jury (president) Sjoerd Weikamp and this year’s Jury President Gonçalo Oliveira (Deloitte) reveal key lessons that shaped our industry, how respect has always been at its heart, and how live experiences remain the beating pulse of every future-proof brand and organization.
Speakers:
Sjoerd Weikamp, Owner, De LIVE Formule
Gonçalo Oliveira, Director – Brand, Communications & Marketing and Strategy & Business, Deloitte
15:00 – 16:00
Roundtables
- The Art of Creativity: How to Create Inspirations in the Event Industry – Meltem Tepeler, TUED
- The Future of Event Design Is Intelligent: How AI and Data Redefine Experience, Impact and Success – Angeles Moreno, EVA Alliance
- How We Are Transforming Events and Awards: Smarter Experiences, AI and Data-Driven Solutions – the Evessio Way – Gabriela Caribè & Cecilia Lavin, Evessio
- “Outsourcing” vs. “Inhousing”: Trend or New Way of Working in Creative Industries? – Christoffer Sapienza, DNB
- Sustainability in Events – Saara Pietilä, Nokia
- The New Battle for Attention: How to Create an Irresistible Event in a Noisy World – Gonçalo Oliveira, Deloitte
- The Black Box: How to Achieve Full Transparency in Catering Costs – Rolf Schumann
- Beyond the Buzz: Making AI Work for Marketers – Jessica Ståhlbom, Mastercard
- From Influence to Advocacy: Turning Event Guests into Brand Believers – Justyna Lachowicz-Ścisłowska, Garnier
18:00 – 20:00
Welcome Cocktail Dinner
20:00 – 00:00
Awards Ceremony and Final Party
Find out who the winners of the Best Event Awards are! Join this thrilling and emotional ceremony and celebrate the world’s best events of the year!
Don’t Miss This Opportunity!
BUY YOUR DELEGATE PASS HERE
Stay in style during Live Communication Week at the Radisson BLU GHR Rome. Thanks to our partnership, we’ve secured exclusive rates for festival participants!
Book your room now at a special price using the Promo Code “BEA2025” on the website of our Hospitality Partner – Radisson BLU GHR Rome, and enjoy an unforgettable experience.
The promotion is valid for the entire week of Live Communication Week.
BOOK HERE https://beaworldfestival.com/ticket/
Don’t miss your chance to be part of the most anticipated event of the year!
Find all the latest updates at:
🌐 www.besteventawards.it | www.beaworldfestival.com
Live Communication Week is an event by ADC Group
Powered by Next Group
Institutional Partners:
ROMA CAPITALE – Department for Major Events, Sport, Tourism & Fashion
Italian Ministry of Tourism
Gold Sponsors:
Grandi Stazioni Retail (Bea Italia only)
Limolane
Enel
Eni (Bea Italia only)
Silver Sponsor: Evessio (Bea World only)
Official Train Partner: Frecciarossa
Hospitality Partner: Radisson Blu GHR Rome
Experience Partner: Triumph Group
Supporting Partner: Roma & Lazio Convention Bureau
Main Partners:
Auditorium Parco della Musica Ennio Morricone – Event Venue
Digivents – Event Software
Plesh – Interactive Technologies & Phygital Integration
Clonwerk – Content Production / Live Show Direction / Interactive Solutions for Visitor Experience & Interaction Design / Live & Streaming Events
Front Row – Technical Production & Direction
Modo Rent – Furniture Rental
Magnolia Eventi – Corporate Catering & Banqueting / Equipment Rental / Logistics & Consultancy Services
STS Communication – Set Design & Video Technical Partner
Novelty – Light, Audio & LED Systems Service
Oxygen Live – Event Agency
Technical Partners:
A&A, Campari Group, Creatio, Limolane, Birra Peroni (Bea Italia only), Els Management, Joy Project, Retedoc, Laser Entertainment, milk studios, Open Crew, Sharingbox, The Coca-Cola Company, We Photo, Masters in Moderation (Bea World only), MT Communication, Sailing Challenge (Bea Italia only), Oscar Smart Totem.