Event Neurology: Understanding the Brain of Your Participant
Ben Moorsom studies experiences from the neurological perspective of participants, using data and research to influence design decisions. He will show you the holy grail of events: the inside of the attendee mind.
Take aways: This session will help you to create events that optimize and align themselves to the minds of audiences. After the workshop, you will recognize what cognitive barriers stand in the way of a successful event and how to conquer those barriers.
Discover more here!