Data Darwinism: understanding data driven communication as a success factor for events
The nature of events is about evolution: events that adept best, do survive. Data can revolutionize the process, if we really understand the added value. Cesare Salvini will share his model for a data driven approach, as it was developed for Mercedes-Benz.
Take aways: This session will show you the value of event data, where can you find them and how can you put them to maximum use. You will learn how to better target the right customers, at the right time, in the right way.
Discover more here!