Passionate about live communication. More than 20 years she feels geared up with live marketing as a firm believer of content in context and combination of meeting the right people makes the difference. Supporting businesses to develop strong messages for trade shows and events and integrate live communication in their strategy and finally implementing is her passion . Exchanging knowledge and building up reliable networks is essential to constantly develop live marketing further. Curious and eager to accept the challenge to drive the change to digitalisation and create virtual and hybrid events that are as touching as physical ones.She is in favor of diverse teams to bring in as many dimensions as possible and develop changes for the good, as a member of a team as well as in her leadership role which she holds since more than 10 years now in various teams.
Stefanie in a few tweets
An award-winning project in the new post pandemic context must… make a difference and touch the heart of the participants by supporting to overcome social distances
‘Simplicity is the new gold’ means… that our task as event designers is to make access easy, in communities as well as to digest the content
Others say about me that…I’m enthusiastic about new challenges
My biggest challenge is…to pack 25 hours in one day no honestly “stretching the borders between physical and digital space”
My advice to the nominees: “Always think from the receiver end – that will help you to create your very own event story”
Minus… Plus (for example “- internet + cabernet”)”- another boring webinar + creating stories to transport your content
Thomas started his career at one of oldest incentive agencies in the Netherlands, Incentive Holland, After a short side-step into the world of live entertainment, at Stage Entertainement, he moved tot he renowned event agency Obsession evenementen & communication. In 2011 Thomas left the agency side and switched to Pernod Ricard, world´s co-leader in Wines & Spirits. There he build the experiental marketing department and rolled out the strategy to strengthen brand image and awareness through experiences. After a short period of time he continued his work on building brands and generating sales revenues by driving demand through the on-trade channel as Head of On-trade. Later this role evolved into Head of On-trade & Luxury where he also was responsible for the roll-out of the consumer demand driven luxury strategy in the Netherlands. In 2017 Thomas moved to Germany to take on a new role as Head of Experience & Advocacy where he is responsible for the development and implementation of the overall brand experience and advocacy strategy for the key priority brands in Germany as well as the recruitment and engagement strategy for our luxury portfolio.
Thomas in a few Tweets
An award-winning project in the new post pandemic context must… Being firstmover by embracing the shifts in consumers behaviour and leveraging them.
‘Simplicity is the new gold’ means… The ability to identify the essence of what we should be doing
Others say about me that… He can be tough on the topic, but never on the person
My biggest challenge is… Being patient
My advice to the nominees: You can´t loose! Be brave and show your biggest lesson learned!
Minus… Plus (for example “- internet + cabernet”) X
Will you be available for networking meetings with delegates? Yes
Amanda Whitlock is Director, Global Strategic Events and Experiences, EY (formerly Ernst & Young). Amanda started her career as an EA, and for the past 16 years has been working in Events. Amanda has organised events across the globe and today she is responsible for all global events delivered by EY including World Entrepreneur of the Year and Innovation Realized. Amanda is passionate about delivering innovative events. Amanda has lived in Melbourne, Sydney and Amsterdam and travelled to over 55 countries.
Amanda in a few tweets
An award-winning project in the new post pandemic context must…BE EXCITING AND INNOVATIVE!
‘Simplicity is the new gold’ means…KEEP IT SIMPLE
Others say about me that…I’M PASSIONATE ABOUT MY WORK
Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, at the beginning of her professional life. As Head of Corporate Branding & Exhibition in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017, Ulrike has been leading the Center of Excellence for Bayer`s live & experience branding, an integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live communication and experience branding measures of communicative relevance. The scope includes all areas of branding that share the personal target audience approach
Ulrike in a few Tweets
An award-winning project in the new post pandemic context must fit to the new needs and indicate the beat, with an inspiring, attracting experiential online live communication.
‘Simplicity is the new gold’ means, less is more! Concentrate on the needs of your audience.
Others say about me that: No matter how difficult and complicated it gets, you never lose your temper.
My biggest challenge in these days is to think about a good work-life balance.
My advice to the nominees: A live communication measure needs to deliver its purpose, be it live, online live or hybrid. Innovation and digitalization is a must, but tools have to support and not become an end in themselves.
Jan Sidemo is Senior Director on the marketing team at Volvo Cars. Jan has worked all his life within communication, specialising in events both as an employee and as an entrepreneur. 30 years in the business has taken him all around the world including living and executing large corporate and sports events both in China and the US.
In recent years he has been busy with projects such as the Volvo Ocean Race, Volvo China Open and the launch of Volvo´s new model range. Currently he is focused on creating a new Brand Experience Center for Volvo Cars and Volvo Group.
Jan in a few tweets
An award-winning project in the new post pandemic context must… grab the attention of the audience and keep them curious and active while being safe on both sides of the broadcast.
‘Simplicity is the new gold’ means… Keep it simple, focus on the essence of your brand and what you want your audience to do.
Others say about me that… Creative, result-driven and always dedicated.
My biggest challenge is… To come up with the perfect idea on how to build and sustain a strong relationship with our audience
My advice to the nominees: Have fun, get the audience engaged and don´t lose focus on the impact your event generated.
Hannah Shecter is the Senior Marketing Manager, Global Events at Adform. She is in charge of managing over 20 countries’ marketing engagement strategies and organizing Adform’s flagship Global Events. She manages end-to-end event marketing, from event branding and communications to on-site management and maximizing lead generation. With a background in all areas of the events and tourism industry, she brings over 10 years of experience and expertise in her field. Hannah is originally from Canada but moved to Germany in her early twenties. Her international travels give her a global and multicultural perspective which she is able to incorporate in her everyday work.
Hannah in a few tweets
An award-winning project in the new post pandemic context must keep us engaged digitally and think outside of the ‘zoom box’
‘Simplicity is the new gold’ means a simple experience can be better at leaving a lasting impression.
Others say about me that you never know that I am stressed because I am always smiling, and that I am a creative problem solver.
My biggest challenge is managing 25 countries different event marketing ‘cultural’ expectations
My advice to the nominees we live in a new world, so present yourself in a new way
Bonny is the Cisco Live EMEA leader. He joined the Cisco Live team just after the conclusion of Cisco Live 2012, making the 2020 event his 8th Cisco Live. Bonny’s responsibilities lie in the overall vision, strategy and program management. It is his job to make it all happen and connect with Cisco’s overall vision and strategy. He is also responsible for the content program, leading a team of Cisco professionals responsible for the selection and creation of the educational sessions (breakouts, techtorials, panels, case studies). Bonny is passionate about swimming, Spanish, Negronis and his wife and three kids. Prior to entering the wonderful worlds of events, Bonny held several marketing and business development positions at Cisco since 2004 – “nothing to do with events and a very different experience” in his own words…
Bonny in a few tweet
An award-winning project in the new post pandemic context must…challenge the post pandemic ways of doing things
‘Simplicity is the new gold’ means…focus on what your customers really need and only on that….innovate but do not over-complicate…
Others say about me that…I always put the customer first and push the boundaries.
My biggest challenge is…deliver a digital event experience that is the same, or even better, than the physical event we used to run and to do it within the budget constraints we have
My advice to the nominees: do not focus only on the numbers, EMOTIONS are harder to measure but not less important for a successful event/campaign.
Rolf started with Medicine studies, followed by studies in Marketing and Communication when already active in the advertising world: for 4 years he worked for Young & Rubicam’s Pharma Division. This was followed by an invitation to build up a similar agency for Saatchi & Saatchi. After almost 10 years in advertising, he decided to give his life a complete new spin by changing culture, branch, language and side of the fence within one move. As head of marketing communication, he joined the Czech car manufacturer Škoda in 2002. In 2008 it was ‘go East’ again, as he became marketing director for Škoda’s launch in China, the biggest automobile market worldwide. In 2010, he returned to Mladá Boleslav, responsible for the Global Marketing Communication of Škoda Auto for the following 6 years. In 2017 he took care of New Market Entries, followed in the beginning of 2018 by heading the biggest Brand Marketing Project in the History of Skoda – the Brand Boost China. As from April 2019, he is in charge of marketing support for Škoda’s high potential markets in Asia, Africa, the Middle East and Overseas.
Rolf in a few Tweets
An award-winning project in the new post pandemic context must…still tick the boxes “creative”, “long term effect” and “multichannel” but I would sacrify “ROI” a bit for a human, environmental or social approach
‘Simplicity is the new gold’ means… the world was suffering from affluence. Now we focus on the essentials again. Can only help
Others say about me that… they like my beard. Maybe because it covers my face quite well.
My biggest challenge is… all the things which are forbidden or make you fat
My advice to the nominees: Put effort on a video in English. And for live presentation send the people who have done it, not the big potatoes
– family ‘n’ friends abroad + family ‘n’ friends at home
Alexander leads the event department at Oriflame Cosmetics and, together with his team, is responsible for the company’s major global and regional events. He has received several professional event awards in Russia and four BEA awards. Before joining Oriflame, Alexander led all main marketing campaigns at Microsoft Russia. He has an MBA in Marketing from City Business College of London.
Alexander in a few Tweets
My biggest challenge is the next one.
My advice to the nominees: be cool.
An award-winning project in the new post pandemic context must… bring as much experience and engagement as offline projects before pandemic
Her career has spanned a range of senior management and Board positions in international communication groups including TBWA, Wunderman, Interbrand, RMG Connect, which she headed up as CEO in 2003 until 2010, and J. Walter Thomson Italy, where she was Chairman and CEO from 2010 until 2013.In January 2014 she was appointed as first ever CEO of the Italian Fashion Council (Camera Nazionale della Moda Italiana) until September 2015. Reeve was appointed Regional Director Europe & Chairman of J. Walter Thomson Italy from 2016 until April 2019. Reeve has fulfilled many institutional roles in the Italian industry: she has been the Italian representative for the European Federation of Sales Promotion, a jury member of Cannes Direct and Eurobest Direct & Integrated Awards and representative for AssoComunicazione (Italian communications association) at the European Advertising Council Association.Ms. Reeve holds a degree in English Language and Literature at Oxford University.
Jane in a few tweets:
An award-winning project in the new post pandemic context must be safety conscious first ; super engaging and brand relevant down to the last.
‘Simplicity is the new gold’ means less is more, but doesn’t mean that the job is easier.
Others say about me that I create order, provide direction and set the bar high , nearly always with a smile.
My biggest challenge is…Honouring the brand for which I now work: Ferrari
My advice to the nominees: Stand back and look at your work as if you were seeing it for the first time. What makes it special
As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel leads the team that drives Ericsson’s global event initiatives. This includes both digital, physical experiences and mixed events. Example event deliveries of the team include Mobile World Congress, Digital Transformation World and the award-winning R&D Digital Summit. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences. Michiel always had a passion for events and studied Event Management at the NHTV in Breda, The Netherlands. At present, Michiel resides in Stockholm, Sweden. Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology, and people have changed the world: real turning points that have transformed lives, industries, and society as a whole.
Michiel in a few Tweets
Others say about me that I am very positive person.
My biggest challenge is to continuously innovate our events in all aspects. Like finding efficiencies in event management, and discover new technological possibilities to evolve our experiences.
An award-winning project must be out of the ordinary, have clear objectives and a set of well thought through KPI´s. My advice to the nominees is present with a data based mindset.
The Nature of Events is all about creating long lasting experiences and brining people together.
Collaboration in events is everything. Event management is one of the ultimate expressions of team work. Different people and skills are needed to deliver a world class event.
“Co-creation” makes me think of successful events. Events are to me the ultimate form of team work.