Bea World Festival

Rolf Schumann


Rolf started with Medicine studies, followed by studies in Marketing and Communication when already active in the advertising world: for 4 years he worked for Young & Rubicam’s Pharma Division. This was followed by an invitation to build up a similar agency for Saatchi & Saatchi.
After almost 10 years in advertising, he decided to give his life a complete new spin by changing culture, branch, language and side of the fence within one move. As head of marketing communication, he joined the Czech car manufacturer Škoda in 2002. In 2008 it was ‘go East’ again, as he became marketing director for Škoda’s launch in China, the biggest automobile market worldwide. In 2010, he returned to Mladá Boleslav, responsible for the Global Marketing Communication of Škoda Auto for the following 6 years. In 2017 he took care of New Market Entries, followed in the beginning of 2018 by heading the biggest Brand Marketing Project in the History of Skoda - the Brand Boost China. As from April 2019, he is in charge of marketing support for Škoda’s high potential markets in Asia, Africa, the Middle East and Overseas.

Rolf in a few Tweets

An award-winning project in the new post pandemic context must… "be creative, hybrid, environmentally friendly and have an effect longer lasting than one week."

My advice to the nominees is... "Put effort on a video in English. And for live presentation send the people who have done it, not the big potatoes."

“Live Free” is Bea World 2022 Claim. What is live free for you?  "Live as you like without negatively affect others."

Other jury members