Bea World Festival
Telekom Deutschland GmbH
Vice President Marketing B2B

Michael Looschen


Michael Looschen is responsible for marketing in the business customer segment of Deutsche Telekom.

His career path led him to “Deutsche Telekom AG” in 2003, from which point on he held various management positions in sales and marketing within the group.

He has overall marketing responsibility for all business customer segments (partner sales, KMU, M, L, XL, public).In addition, he is responsible for the strategic and consistent positioning of the business customer area, including all market and customer communications as well as the top campaigns and top projects, e.g. B. the DIGITAL X.

He is also responsible for the implementation of digital marketing and the marketing strategy in the business customer area.

Michael Looschen lives with his wife in Bonn and has 2 children.

Michael in a few Tweets

An award-winning project in the new post pandemic context must… "have the following context for me.... an interplay of innovative ideas, exceptional creativity and emotionality while addressing specific customer needs to create a lasting and impressive customer experience"

My advice to the nominees is... "approach the project from the customer's point of view, be passionate about it and be courageous when making decisions and finding new solutions."

“Live Free” is Bea World 2022 Claim. What is live free for you? "The possibility to live life carefree."

Other jury members