Bea World Festival
AGCO Corporation
Vice President Massey Ferguson Global Marketing, Sales Enablement and Partnerships

Francesco Murro

Biography

Francesco Murro is Vice President Massey Ferguson Global Marketing, Sales Enablement and Partnerships at AGCO Corporation a global leader in the design, manufacture, and distribution of agricultural equipment. For more than 10 years he has organized both physical and digital events across the globe. He is passionate on delivering customer-centric events leveraging innovative and engaging digital technologies. Francesco has lived in US, Brazil, France, and Italy.

Francesco in a few Tweets

An award-winning project in the new post pandemic context must…"Be engaging and innovative, always putting at the center of everything the ‘customer’ "

My advice to the nominees is... "Be disruptive, be bold, be proud of what you achieved and always lead the way!"

“Welcome to the new stage” is Bea World 2021 Claim. Welcome to the new stage means… "We are now entering in a ‘back to normal’ phase but we need to always think that nothing will be the same as before. A new normality will come, and we need to lead the way on defining what this will be!"