Bea World Festival
eBay
Head of Communication for Italy and Spain

Alina Banasiak

Biography

Alina Banasiak is the Head of Communications for Italy and Spain at eBay. Working in the Milan office, Alina coordinates the Italian and Spanish communication strategy, ensuring consistency and meaningful experiences in all brand manifestations. Born in Italy and with Polish origins, Alina has an educational background in communications and PR and over 15 years professional experience in marketing and communication within lifestyle and consumer goods companies. After 6 years in the global communication team in Bticino and following 3 years as ADV and Event Manager at Kawasaki, in 2010 she joined the Italian branch of high-end brand Nespresso, being responsible for building the brand’s awareness and equity in Italy, from media strategy to retail marketing for the company’s boutiques, from events to sponsorships. In her seven years’ experience, she coordinated the localisation of Nespresso’s PR, digital and social media strategy, succeeding in doubling PR results and its social following in Italy. She also managed marketing insights and crisis management. She implemented the 360° taste campaign – ATL, BTL and PR - with the aim of positioning Nespresso as a leader in quality coffee and expertise, a challenging task
in Italy, homeland to espresso. After Nespresso, in 2016 she joined Moleskine as Global Communication Manager where she designed and implemented the brand communication strategy, built brand & comms campaigns and lead PR and event at global level.

Alina in a few Tweets

  • An award-winning project in the new post pandemic context must… engage and surprise the audience despite all Covid related restrictions
  • ‘Simplicity is the new gold’ means… To be successful we need to be creative, that most of times means thinking simple and close to the public
  • Others say about me that… creative yet pragmatic
  • My biggest challenge is... To make consumers aware of how  great the brand eBay is, purpose and value driven.
  • My advice to the nominees: Emotional, surprising and engaging, these are the key words for a successful event

Other jury members