A journey between real and virtual at the centre of the production lines of the AGCO factory to present the IDEAL combine harvester to dealers and journalists from all over the world.
The factory showroom becomes the place for an unusual dinner-convention. The courses alternate with speeches and videos.
After dinner, the event takes place in the centre of the factory among the production lines, almost a cinema and special effects installation. Each guest has an experience in the middle of suspended screens, sound design and lights that enhance the architecture of the factory. Then a large space defined by the lights welcomes the guests. There is a VR visor for everyone. As soon as it is put on, everyone has the same extraordinary 3D journey where the machine becomes a spaceship to pilot towards Earth until it lands in a field. Change of perspective. Now the spectator is in the middle of a field of corn, at night, in front of the machine. The bar is moving forward, the machine is closer and closer until the 3D video ends.
The visor is removed, and the IDEAL appears, this time a real one. Applause, cocktails and DJ set.
During the 74th Venice International Film Festival in the wonderful setting of Venice Lido, Lexus was the main sponsor, with an exclusive lounge where interviews, press conferences and private parties took place.
Lexus Lounge Lido has been realized, thought, drawn and based on Lexus’ values:
Lisbon Under Stars was an immersive and unique spectacle in Lisbon. A multidisciplinary experience that brought together multimedia projections, virtual dancers and visual effects, to the sound of great Portuguese music. Proven to be the ideal stage for Lisbon Under Stars, Carmo’s Church provided a new way of experiencing the history of more than 600 years of the city and Portugal.
The creative idea for the event was to give life to the church and to assume that church was the principal character of the immersive show. The church was addressing the audience and narrating the story. The idea was to use several Portuguese artists from diverse fields of art and present them in one coherent work: dancers, singers, urban artists, painters, multimedia artists, and other. One of the challenges connected to that was that Ocubo had to create a show that was bilingual without being too heavy, as well as keeping the narration in a voice of poetry, but telling historical facts.
All of the above-mentioned was shaping the event experience, because it was a rich mix between the virtual world and the real world, which in itself is the church and the heritage.
In terms of technological innovation, the project applied several techniques that are used and featured in movie industry to the field of video mapping.
Our task was not just to integrate the company’s values, but to give them an opportunity to live and understand, applying in practice. We went through hundreds of formats, and realized that for this task can be a complex innovative format of a business game of live action. We created a whole game reality, more than 75 role-playing characters, projections-which allowed us to reveal the company’s values.
Thus, we faced the task of integrating values. We decided to start with one and the most important — the value of the company for the client. To do this, we have created several projections, for example, ready to share with the client the risk of achieving business results of the project, and each projection is an event within the Kingdom. As a client, we presented the Kingdom itself, the well — being of which should be taken care of by the great houses, and the events in the Kingdom are the client’s requests. We offered the client the format of Live game in the style of the series game of thrones with the creation of a full game model. As a realization of the value for the client we have created a line of theses that are reflected in the events of the world of Westeros.
In LOOP.gl campaign we created the largest urban street gallery in the world. Photographers, graphic designers, architects, poets and other creatives presented their work in five categories (Design / Photography / Illustration / Painting / Writing) on Digital CLVs through the downtown of London. They just needed to sent their work over the LOOP.gl data transfer platform and they were automatically entered in a contest for £10,000. Winners were announced at the awards ceremony in Shoreditch.
The world has never seen anything quite like the LONDON LOOP GALLERY project. Even senior artists don’t often get the opportunity to present their work to such a large audience. Displaying thousands of pieces on the street where millions of people pass by every day made for a revolutionary change.
A panel of highly experienced judges met in person with their admirers and selected from 6,000 works by more than 2,000 artists for four weeks, thereby giving creative talents the opportunity to get invaluable experience.
Similar exhibitions are planned for other major cities around the world that have expressed interest in this type of gallery. Giving young artists the opportunity to display their work on the street, legally & digitaly is a greatly welcomed innovation in the art world and immediately made a favorable impression on urban leaders, as it promises to raise the perception of street art to the next level.
A cutting-edge event for the new A Class entrusted AI with the task to humanize technology through art.
The most extraordinary thing for a car to make is being almost human. This was the starting point for a concept that relied on the most human-like trait AI can aim to reach: the creation of an artwork, specifically, a portrait that builds on the “Just like you” launch campaign tagline. The engagement phase started out with a teaser: in selected Italian piazzas, an AI-guided robot took portraits of bystanders and signing them with the #justlikeyou hashtag. Inside a mysterious creative hub, other AI-guided robots tirelessly worked on countless new portraits while a live video feed showed the machines’ progress in large catchment areas like airports and railway stations.
A connection with the brand is to be revealed by the same media used in the teaser phase and in dealership screens through a video reveal.
Over 30 influencers engaged followers in connecting to justlikeyou.it to have their portrait made and collect it during the open weekend held simultaneously in 90 Mercedes dealers.
Event to present the new S/S 2019 Arena Sportswear & Swimsuit collection
Palermo, the institutional partner of the event, granted, for the first time, permission for the use of the Castle of Zisa gardens, a UNESCO heritage site. The space, within one of the most deprived districts of Palermo, was subject to a major redevelopment project. The garden, the pools and the mosaics were restored to their former glory with a major renovation. This restoration was a gift from Arena to the citizens. For the occasion, the Councillor for Culture attended and closed the event. The location and its multidimensional character (Arabic, Christian) was the inspiration for Kaleidoscope, in which Arena took and staged the concept with an interactive show, a sequence of scenes, in which the nuances of man and his relationship with water are narrated. In fact, water accompanies the most important moments of life: to be born, to dive, the feeling of equality given to each of us, while maintaining our uniqueness.
Organizing King’s Day 2018, which marks the Dutch King’s 51st birthday. On this day, the city and province of Groningen offered a warm welcome to the Royal Family. The story of the Groningen region was told during a two-hour route through the historic center: the opportunities, developments, and the unique character of the region, as well as the problems in and around the city, were all meant to give all of the Netherlands an inspiring and festive experience of Groningen.
We approached eight ambassadors who (pars pro toto) each in their own way welcomed the King and his family to their Groningen.
“Welcome to my Groningen…” thereby became the leitmotif on which the entire route was designed.
“Welcome to my Groningen…” also became the theme of the marcom campaign that welcomed visitors and the general public to the city of Groningen. This theme offered us the opportunity to divide the route into various target groups: youth, students, entrepreneurs, etc.
“Welcome to my Groningen…” was also the title of the song that was composed especially for this occasion, and which thus provided the musical heartbeat of the whole event, and the route, as they were broadcast on TV.
The theme and its musical translation resounded in the smallest details, and made it possible for a massive public event to be experienced as one coherent whole.
The live event thus became a Royal campaign for the city of Groningen that will be proudly remembered for years to come.
Qatar is an emerging country that has developed tremendously in the last 20 years. The vision is to transform Qatar from an oil and gas based economy into a thriving, knowledge-based society. Qatar National Library was established as the iconic center of this endeavor. The Grand Opening of QNL was going to be an event with tremendous importance and visibility, with 700 local and international VIP guests and the attention of a whole nation.
We chose an ancient symbol as a conceptual theme for the event: Light is knowledge. We translated the event theme into a full guest’s journey. Aerial shots in 12 locations in Qatar had been taken to create the content for a 70 m long LED carpet, which took the guests onto a journey through the country. A fully customized light show spectacle was produced which narrated the story of how Qatar became a nation guided by knowledge.The storytelling started when the first books were brought into Qatar and ended at the very Opening of the new state-of the art library.
The Hall of Fame pays tribute to exceptional researchers and entrepreneurs whose trailblazing ideas have had an impact on the German research landscape. In partnership with the hosts, Merck and manager magazine, Jazzunique was involved in the event for the third time. ‘The facets of success’ was the motif of this year`s event concept. The attributes of openness, creativity, persistence, courage and confidence were presented in an impressive audiovisual display.
‘The facets of success’ – the facets of those personalities, that is to say, who are driven to discover new things, research into terra incognita and develop exceptional innovations – was the motif that formed the conceptual focus of Jazzunique’s presentation in 2017. The historic festive hall of the Gesellschaftshaus of Frankfurt’s Palmengarten was chosen as a backdrop for the prizegiving ceremony. The attributes of openness, creativity, persistence, courage and confidence were presented here in an impressive audiovisual display.
Jack Morton designed the HERE exhibit for CES in January 2018. The objective was to showcase HERE’s core solutions and innovations while accentuating their partnerships and strategy for the future. This was executed by creating an immersive sensory experience highlighting the interconnectivity between solution demos. The exhibit was aimed for current partners, companies with prospects for future collaborations with HERE and individuals with an interest in data solutions.
The idea was to immerse participants into the constant flow of data to feel the Pulse of the Reality Index”. The flow of the space was intentionally systematic. HERE’s partnerships and notable collaborations needed to be highlighted to capture audience attention and intrigue through the external architecture of the exhibit. Upon entering, the audience would be presented with a holistic display of HERE’s long-term vision: The Autonomous World. Only after a comprehensive understanding of the macro-perspective, would the audience be presented with the demo space, unveiling the individual mechanisms that build this world. The Open Location Platform, strategically placed in the centre of the space would represent the heart of the HERE vision. The interconnectivity between solutions would be visualized through LED pathways. Real time data generation would feed this process demonstrating effectively that the audience provides the fuel that powers the Autonomous World.
The agency brief was to prepare a premium launch Kona by Hyundai for 300 VIP guests, journalists and dealers. Along with launch KONA by Hyundai presenting model series i30.
We have built the creative idea of presenting a new model that has been dedicated to the KONA city in HAWAII. Temperament, courage and energy were presented through a dynamic 3D imaging. HAWAII does not mean for us holiday welfare, floral wreaths and sandy beaches, but temperament, diversity, dynamics and your adventure.